A sponsor of Paris Saint-Germain since 2012, Go Sport will now be the official outlet of the club for at least the next three years.
Go Sport has stores in 32 countries, and many will now feature sections dedicated to the club’s merchandise.
Go Sport general director Andre Segura says in a release that “most of [the Go Sport locations] have a strong attraction” to the club.
Jean-Claude Blanc, general manager of PSG, says the agreement “permits all those that love our club” to have access to merchandise through Go Sport.
Also through the deal, the retail outlet will give away match tickets and signed shirts and balls.
Valencia Inks Kit Deal with Adidas
Adidas has signed a long-term deal with La Liga club Valencia to supply and distribute the club’s kits.
The German sportswear company’s deal applies to each of the club’s squads and will see the opening of a new club store in the central part of the city.
“We are sure that Valencia is one of the top clubs in Europe, and we are really proud to be part of this new project,” said Adidas executive Nigel Griffiths.
Valencia president Amadeo Salvo emphasized Adidas’ “football heritage and record of innovation.”
Valencia joins Real Madrid, Bayern Munich, Chelsea, and AC Milan among those in the Adidas portfolio.
Polish Lottery Sponsors Three Clubs
Totolotek, part of the Polish lottery game company INTRALOT, will sponsor three Polish Super League clubs.
Wisła Kraków, Lechia Gdańsk and Górnik Zabrze will all be sponsored by Totolotek starting for the 2014-15 season. Totolotek will be the official sponsor for each club, and will have branding within each club’s stadium and website.
Totolotek announced they would be created a unique marketing campaign for each club.
Executives from each club described the sponsorship a “success” for Polish Football.
“I am sure that our cooperation will bring mutual benefits, and I am glad that our company is from today the official sponsor of such outstanding clubs,” Totolotek president Adam Lamentowicz said in a statement.
Bayern Munich Get Stylish
Giorgio Armani will provide suits for German giant Bayern Munich for the next three years.
Each suit will have a custom label to ensure players and senior executives travel in style across Germany and Europe.
“We are proud … We think it is great that Bayern Munich will in the future be dressed personally by a maestro of the fashion world,” Karl-Heinz Rummenigge, CEO of Bayern, said in a statement.
Bayern Munich has won the last two editions of the German Bundesliga and the Champions League in 2013.
Ronaldo Most Marketable Footballer
Repucom released a list of the top 10 marketable footballers, with Real Madrid forward Christiano Ronaldo as number one.
Ronaldo is recognized by 83.9% of people globally, with some markets in Europe and South America giving him 95% awareness. Ronaldo is currently the second-highest paid player based on wages behind Barcelona forward Lionel Messi.
Only one player, Thierry Henry, plays outside of a European Domestic League, and six of the players hail from Spain’s La Liga.
“Ronaldo is an endorser’s dream. His value is as important to the teams he plays for as they are for the companies that endorse him,” Paul Smith, Founder and CEO of Repucom said in a statement.
“Global awareness of Ronaldo is what drives his commercial power and with over 82 million facebook likes and 26 million Twitter followers, he is also one of the most liked in the business.”
The full list of footballers can be found here.