Everton Signs Umbro
A new five-year deal is in place between Everton and Umbro.
The British sportswear company replaces Nike as the club’s official kit provider.
“Everyone at the club is not only delighted, but excited, to be back wearing the Umbro diamond next season,” said Everton manager Roberto Martinez.
Umbro produced the team’s shirts when they won the FA Cup in 1995.
“I have been involved in a number of discussions with Umbro over the past few months in preparation for next season, and their approach to quality, design, and the technical aspects of the product is unique,” said Martinez, “and I have no doubt it will help us to perform to our full potential on the pitch.”
The deal officially kicks in on June 1.
Gillette Names Messi Ambassador
The next Gillette football campaign has its face.
Lionel Messi will help launch the men’s grooming brand’s “Inner Steel” campaign. The brand is also partnering with Pele, Joe Hart, and the Italian and Spanish national teams, among others.
“These athletes meticulously hone their skills and strive for precision on the field,” said Gillette vice president Joe Mang.
As part of the launch, Messi will appear in a commercial with Swiss tennis champion Roger Federer.
Messi said that Gillette “shares my resolve and determination to try to be the best.”
Ghana Premier League Gets Title Sponsor
A new five-year deal makes First Capital Plus Bank the title sponsor of Ghana’s Premier League.
The deal will pay the Ghana Football Association $10 million total. It begins with the 2014-15 season.
“Ghanaians are very passionate about football and anyone who decides to sponsor football is sponsoring the passion of the nation,” said Ghana FA executive Kwesi Nyantakyi.
First Capital Plus chief exec John Kofi Mensah says the company’s products will “make our league one of the most attractive leagues in Africa and in the world.”
By INSIDER’s Nick Devlin