Emirates Undecided About FIFA Sponsorship Renewal

Emirates has yet to decide one way or the other on a renewal of its top-tier sponsorship of FIFA, the Dubai flag carrier says. 
Emirates is the largest airline in the Middle East.
“Emirates has not yet commenced discussions with FIFA on the extension of our partnership agreement beyond 2014,” reads a Wednesday statement from the airline. 
”Discussions will begin in due course.”
The clarification follows a report in Australian media that quoted a senior VP of corporation communications to the contrary.
“We are seriously thinking about not renewing our partnership with FIFA beyond 2014,” Boutrous Boutrous told B&T Media.
According to Reuters, Emirates is worried about extending its association with world football’s governing body in the aftermath of its worst-ever crisis, a cash-for-votes scandal that tarnished nearby Qatar’s selection as 2022 World Cup host.
One of six FIFA Partners, the airline’s current deal with FIFA is worth $195 million and runs through the 2014 finals in Brazil.

Liverpool Lands Tool Partner

A hardware company headquartered in the U.S. is Liverpool FC’s newest sponsor.
Stanley Black & Decker joins the Premier League club as their official worldwide partner in the tools and security categories.
“The Stanley and Black & Decker brands enjoy great heritage and tradition, much like Liverpool FC, and we look forward to working with Stanley Black and Decker on a global basis,” LFC managing director Ian Ayre said in a statement.
Scott Bannell, VP of global corporate brand management for SB&D, added: “We are a 168-year-old company, and we are excited to be partnering with a club such as Liverpool that was founded in 1892, and is the most successful and iconic football club in the EPL, and one of the most popular and well-known football clubs in the world. Its rich history and tradition of excellence makes Liverpool a perfect fit with our own brands.”
Last week, the tool giant announced a partnership with Fulham FC, also of the Premier League.

Another 12 Years for MATCH Hospitality

MATCH Hospitality will function as FIFA’s exclusive hospitality right holder for another two World Cups.
The extension covers the 2018 finals in Russia and 2022 finals in Qatar as well as the FIFA Confederations Cups in 2017 and 2021 and the FIFA Women’s World Cups in 2019 and 2023.
The contract covers a guarantee for FIFA of $300 million through 2023 as well as a profit share.
“MATCH Hospitality delivered a successful hospitality program in 2010 despite the very challenging economic situation influencing this particular industry at the time,” FIFA marketing director Thierry Weil said in a statement.
Jaime Byrom, executive chairman of the Zurich-based firm, added: “MATCH Hospitality has continued to develop our sales network and strategies and our operational capabilities, and together with our shareholders we are truly looking forward to creating an unrivalled hospitality program for all of FIFA’s events over the next 12 years.”

Chinese Market

FC Barcelona will leverage a new partnership with Intersports to build a better image in China.
The collaboration will include initiatives such as a sports campus for the next five summers in Beijing Olympic Stadium as well as other promotional opportunities for the reigning La Liga champs.
Barca president Sandro Rosell and commercial manager Laurent Colette attended the signing in Barcelona alongside Intersports president Heifeng Xia and general mangager Jun Chen.
Intersports is owned by Beijing City Council.

Man Utd Want Its Own Social Network

Manchester United will reach out to their estimated 350 international million fans via a proprietary social network and media outlet.
Man Utd estimate the club has 350 million fans worldwide. (Getty Images)
Marketing Magazine reports that SapientNitro will do the work thanks its new designation as global digital agency for the reigning Premier League champs.
The forthcoming platform will host content, sell merchandise and offer advertising opportunities to brands besides Man Utd.
The club’s Facebook page now has 20 million fans, and a research agency estimates a potential global audience of 660 million, according to the British industry publication.

Bayern Munich, Samsung Ink Renewal

Samsung will remain a premium partner of Bayern Munich for at least another year.
The Korean electronics giant signed on in July 2010 and will offer fans of the Bundesliga side exclusive content via a smartphone application through the 2011-2012 season.
Financial details of the renewal were not made public.

South Asia Secures Marketing Partner Through 2017

World Sport Group will broker marketing and TV rights to South Asian football for another six years.
The South Asian Football Federation announced the renewal at a signing ceremony held in Delhi, India.
The new deal covers SAFF championships in 2011, 2013, 2015 and 2017. WSG has already partnered with SAFF on six previous editions of the flagship finals dating back to 1997.
“Our partnership with World Sport Group has been instrumental in securing the financial stability that ensures our sport’s sustainable growth in the region over the long-term,” SAFF president Kazi Salahuddin said in a statement. 
“Their commitment over the past 15 years has helped us to establish the administrative foundation and infrastructure that is necessary for us to govern and develop the sport effectively.”
Ian Mathie, WSG senior VP for football in the Asean, Australia and South Asia, added: “In just over a decade and a half, football in South Asia has experienced tremendous growth both on and off the field. During this time, we have enjoyed a unique partnership with SAFF that has positively impacted football in the region.”

By INSIDER’s Matthew Grayson

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