(WFI) According to a report by Millward Brown, Coca-Cola was the most recognised brand of the 2014 FIFA World Cup.
The report showed that 81 percent of consumers in the UK and 92 percent in Brazil recognised the soft drink company as a World Cup Sponsor.
Around 5,000 people were surveyed in the UK and Brazil about World Cup brands before and after the tournament.
Before the World Cup most consumers associated credit card company MasterCard with international football due to its Champions League association, but after the World Cup Visa outscored MasterCard.
Visa also received around a 300 percent increase in consumer positivity in the post-tournament survey.
Smaller brands such as China’s Yingli, Brazilian TAM and British Airways received large boosts in consumer recognition from sponsoring the World Cup.
Man Utd Debuts Chevrolet Jerseys
Manchester United unveiled their new 2014-15 kits at a friendly against the Los Angeles Galaxy in the USA on Wednesday.
United will wear Chevrolet-branded jerseys for the next seven years as General Motors paid $559 Million for the sponsorship rights.
This will be the last year Manchester United will wear Nike kits, as Adidas signed a $1.3 billion 10-year agreement with the English footballing giants.
Manchester United won the friendly 7-0.
Hull City Add Shirt Sponsor
12Bet will appear on Hull City kits for the next two seasons.
The English club called the kit deal the largest in team history. It will see the 12Bet logo appear on the team’s maiden European campaign kits.
Hull City finished as runners-up in the FA Cup last season, meaning the club qualifies for the 2014-15 Europa League.
“The Tigers give us a great Premier League platform to engage our target audience around the world,” said Rory Anderson, chief executive of 12Bet Europe.
“We’re looking forward to working with the club and the fans and can’t wait for the start of the season away at QPR.”
West Brom Inks Deal with Asian Partner
West Bromwich Albion announced 666Bet as the club’s Asian Gaming Partner.
The length and cost of the deal was not announced by the club.
“The signing of 666Bet is a particularly pleasing one as they have chosen us as their first Premier League partner,” Albion’s head of corporate sales Iain Wain said.
“We are looking forward to a long relationship with this exciting brand.”
By INSIDER’s Aaron Bauer