Coca-Cola Launches Social Campaign for World Cup

Coca-Cola has sponsored every World Cup since 1978. (Getty Images)

With Brazil 2014 looming, Coca-Cola has dubbed its new social campaign “The World’s Cup.”

The campaign aims to deliver accessible and inclusive World Cup content, including the “One World, One Game” film, “Where Will Happiness Strike” short films, and the official song of the tournament, “The World is Ours” by David Correy and Brazilian street band Monobloco.

“Through ‘The World’s Cup,’ Coca-Cola wants to celebrate real people playing football, demonstrating how the game is a force for a more inclusive and connected world,” said Joseph Tripodi, an executive with the soft drink giant.

Coca-Cola has been an official sponsor of the World Cup since 1978.

Continental, AFC Work Out Asian Cup Deal

A deal between Continental and the Asian Football Confederation will give the German tire maker a presence at Asian Cup Australia 2015.

The company will be the January tournament’s exclusive tire partner as well as an official sponsor.

Continental has previously sponsored the FIFA World Cup, the UEFA Champions League, and the UEFA European Championships. Recently, they brokered a deal with Major League Soccer.

“Football games prove to be an ideal platform for us to present our premium tire brand to a global audience,” said Continental executive Jing Wang-Winter.

Manchester United Agrees with EuroFood

Manchester United is partnering with EuroFood in a number of Asian markets. (Getty Images)

Manchester United logos will appear on EuroFood products in Cambodia, Laos, Myanmar, Thailand, and Vietnam.

The sponsorship will begin this April and last for three and a half years.

“We have been impressed with EuroFood’s ambitious approach to dominating the confectionary industry and expanding their operation into new markets across southeast Asia,” Manchester United group managing director Richard Arnold said in a statement.

“Manchester United has over 55 million passionate followers in these five countries, and we look forward to further engaging with these fans through this partnership.”

Turkish Football Federation Rights Agreement

Saran Media has agreed to a long-term agreement to be the media rights provider for all Turkish national team friendlies.

Saran will receive first- and third-party exclusive rights to friendlies through 2018 and will broadcast Turkey’s pre-World Cup tour in the United States.

“I am very pleased to have renewed our partnership with Saran Media to promote and market our national team’s matches throughout the world,” Yıldırım Demirören, the president of the TFF, said in a statement.

“We have a strong talented team with high expectations, and I trust Saran Media to generate the exposure and coverage the national team deserves.”

By INSIDER’s Nick Devlin and Aaron Bauer

Your best source of news about the global football business is World Football INSIDER

Get Free WFI news bulletins Click Here

Leave a Reply