Chinese Super League Signs Ford
Ford has reached an agreement to become the official car of the Chinese Super League.
The three-year deal came as the company worked through its Chang An dealership. The two sides will work together through 2017.
Ford will supply 20 cars to CSL clubs as part of the league’s first deal with a car firm.
According to China Sports Insider, the deal is worth as much as $62.5 million, over half of which will be paid as a sponsorship fee while the rest will go toward promotion and activation.
Ford will reportedly invest more than $24 million in over 600 football-themed events across China in the near future.
Down Year Costs Manchester United
Manchester United’s absence from European tournaments next year will cost the club more than 30 million pounds.
The club, despite this news, reassured fans on Tuesday that this would not its ability to make additions in the offseason.
“Our aim absolutely is to get back into the Champions League,” said United executive Ed Woodward.
Woodward also said record profits over the course of the season put the club “in a healthy financial position to continue to invest in the squad.”
No comment was made on who the next manager of the club might be, though Dutch national team coach Louis van Gaal is widely expected to land the gig. Van Gaal has reportedly already given the club a list of transfers he would like to see targeted.
Arsenal Extends Citroen Deal
A new three-year partnership between Arsenal and Citroen will extend a partnership that has been in place since 2008.
Citroen is the club’s official automotive partner and already has a significant presence at Emirates Stadium.
The company will also continue to promote Arsenal outside the UK, particularly in its home market of France.
Vehicles will be provided for team coaches and staff under the new deal.
An Arsenal official said the automaker brings “tremendous enthusiasm to our association,” while Citroen executive Linda Jackson looks forward “to sharing our fresh thinking and excitement for our new models” with the club.
Sony Launching Social Network for World Cup
Tech giant Sony is launching its own social network as part of its sponsorship of the upcoming FIFA World Cup.
The One Stadium Live network went live this week, providing content in six languages on the game’s most relevant stories.
A 32-member editorial team will curate the featured stories.
The platform was created by Isobar and aims for the “ultimate second screen experience,” allowing fans to join conversations and keep abreast of information.
By INSIDER’s Nick Devlin