(WFI) Singha Beer will be the official beer of Chelsea for another five years.
Blues ownership announced its renewal with the Thai brand Friday, ensuring Singha will be the only beer on tap at Stamford Bridge through 2017.
Elements of Thai culture will be on display at Chelsea’s upcoming Premier League match against Norwich in celebration of the contract extension.
“We are pleased to have renegotiated and extended our partnership with Singha Beer,” said Chelsea CEO Ron Gourlay.
“We have enjoyed a fantastic relationship with Singha over the past two years and certainly a highlight for the football club was taking the first team to play a game in Bangkok in 2011 as part of our Here to Play, Here to Stay pre-season tour of the region.”
Singha Beer board member Piti Bhirom-Bhakdi added: “Working with Chelsea FC has been a wonderful experience from day one and we at Singha are very proud to be part of this club during its most successful period in its history.”
Wonga Deal Draws Criticism
Newcastle United are taking heat after signing a shirt sponsorship with short-term loan specialists Wonga.
The controversial brand will get its logo on the Toon Army’s kits for the next four seasons but agreed not to exercise its newfound stadium naming rights.
Instead, Sports Direct Arena will revert back to St. James Park rather than take on the Wonga name.
“It’s a sad indictment of the profit-at-any-price culture at Newcastle United,” city council leader Nick Forbes was quoted by Reuters.
Karen Reay, regional secretary of the Unite union, added:”Our city’s proud footballing and community culture will be tarnished by this deal – it cannot go through.”
Newcastle ownership defended its decision, painting the deal as a means to stay competitive during tough economic times.
“We are building a club that can regularly compete for top honors at the highest level,” said Derek Llambias, Newcastle United managing director.
“As everyone knows, a strong commercial program is vital to this goal and I am delighted to welcome Wonga into the fold as our lead commercial partner, alongside Puma and Sports Direct.”
Plus Partners with Albania
Mobile operator Plus will sponsor Albania’s national team for a second straight season of Brazil 2014 World Cup qualifiers.
The first 25 customers who purchase a Plus phone under the new deal will get two free tickets to the Oct. 12 match against Iceland, to be played at Qemal Stafa stadium in Tirana.
By INSIDER’s Matthew Grayson
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