188BET will have a part in bringing new fans to Man City’s Etihad Stadium. (Getty Images)

Man City Adds Betting Partner

Man City has reached a two-year agreement with 188BET to become the club’s official international betting partner.

The site was founded in 2006 and covers 400 football leagues worldwide. 

City’s crest and player imagery will be used to promote 188BET, primarily through the club’s Malay, Thai, Chinese and Indonesian sites.
“Manchester City is one of the world’s most recognized football clubs,” said Nigel Singer, 188BET’s managing director, “and the combination of their proud history, worldwide fan base, and exciting plans for the future means this is a great partnership opportunity for 188BET.”
Arsenal, Bodog Team Up
Not to be outdone by Man City, Arsenal also added an official betting partner to further their footprint in Asia. The Gunners reached a three-year accord with Bodog.
Bodog will use Arsenal team content through a deal struck following the team’s pre-season tour through Indonesia, Vietnam, and Japan.
“Our tours give our fans beyond the UK a great opportunity to see the team in action,” said Arsenal head of global partnerships Vinai Venkatesham, “and this Asian tour was no different with our first-team squad playing in front of hundreds of thousands of passionate supporters.”
Everton Gets In The Game with EA

An iconic stadium will make its video game debut as part of a deal between Everton and EA Sports.
EA Sports will be the club’s official gaming partner until the end of the 2014-15 season, a move that will allow gamers to take the virtual pitch at Everton’s Goodison Park.
EA visited the facility, originally built in 1892, earlier this year to map the stadium for inclusion in FIFA 14.
Crystal Palace’s Selhurst Field will see a presence from 12BET this season. (Getty Images)
“The game is hugely popular,” said Dave Biggar, Everton commercial director, “so we have no doubt that Evertonians will be looking forward to playing inside the stadium, even if it is in a virtual sense.”
Crystal Palace, 12BET Ink Deal
Crystal Palace and 12BET reached a one-year deal to become the Eagles’ stadium sponsor and betting partner.

The Isle of Man-based bookmaker reached the deal for an undisclosed amount. It marks the first time a betting company entered a stadium sponsorship agreement in the UK.

“As the club returns to the Premier League, there is great excitement at what can be achieved on and off the pitch,” said Crystal Palace chairman Steve Parish, “and on behalf of our owners I have great pleasure in welcoming our first ever stadium sponsor to our corporate family.”

Rory Anderson, CEO of 12BET, said, “We are delighted to be the first company in our sector to pull off a stadium sponsorship deal in the Premier League.

Albion Snags Gaming Partner

West Bromwich Albion joins a slew of other clubs in announcing a deal with an online gaming company in Asia.
Albion reached an agreement with TLC88.com, a deal they announced before their Premier League opener against Southampton.
Iain Wain, the club’s head of corporate sales, said, “This is a further measure of the strengthening of the global reach of West Bromwich Albion.”

“The last four seasons, culminating in Albion’s record Barclays Premier League eighth-place finish last term has allowed the commercial team to reach out to partners such as TLC88 who focus on Asian Markets.”


By INSIDER’s Nick Devlin

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