Barca Signs Cola Deal
FC Barcelona signed a three-year extension of their sponsorship deal with Big Cola.
The Peruvian soda company first partnered with Barcelona in 2010 in a regional sponsorship deal for Catalonia.
Big Cola can now use the Barcelona crest on their products, as well as produce co-branded products. The agreement will run through June 2016.
To announce the agreement Barcelona players Gerard Pique, Cesc Fabregas, Pedro Rodriguez, Alexis Sanchez and Adriano were featured in a promotional online video.
Arsenal Tire Deal
Cooper Tires will become an official partner of Arsenal FC at the beginning of the 2014-15 season.
The deal was announced at Arsenal’s training center with players Mikel Arteta, Santi Cazorla, Laurent Koscielny, and Per Mertesacker promoting the deal.
Cooper will advertise at Arsenal’s Emirates Stadium, as well as having an advertisement on match-day programs. Cooper dealerships will receive Arsenal branded material to display in their stores.
“We’re thrilled to have Cooper Tire Europe on board and they join our expanding family of commercial partners,” Vinai Venkatesham, sales and marketing director of Arsenal FC said in a statement.
“Cooper is clearly entering an exciting new era and going from strength to strength as a brand, so now is the ideal time to welcome them to the club as an official partner.”
Tottenham Kit Expansion
AIA have expanded their kit sponsorship with Premier League club Tottenham Hotspur.
Previously, AIA branding appeared on Spurs’ cup competitions kits, but starting in 2014-15 AIA will appear on all home and away Premier League and all other competitions’ kits through 2018-19. Spurs’ previous Premier League kit sponsor HP had only signed a one-year deal with the club.
AIA will run training programs in selected Asian markets in conjunction with Spurs as part of the agreement.
“We have enjoyed an excellent relationship with AIA since they became our cup shirt partners at the beginning of this season,” Daniel Levy, Tottenham’s chairman, said in a statement.
“We are delighted that AIA has committed to the club for a further five years and look forward to developing our partnership further.”
AC Milan Sponsor
Japanese company Fujitsu signed a three year sponsorship agreement with Serie A club AC Milan.
Fujitsu, through its air conditioning department, will become an official partner of the club.
“The Japanese market is very important,” Mauro Tavola, head of sales for AC Milan, said in a statement.
“After the arrival of [Keisuke Honda], it’s not simply by chance that a Japanese company is about to begin a partnership with us at the club.”
Portland Sells Naming Rights
Major League Soccer’s Portland Timbers have sold the naming rights for their stadium.
Their stadium will now be called Providence Park for the next 15 years. Providence Health & Services paid an undisclosed fee for the stadium naming rights.
Due to a clause in the operating agreement between the city of Portland and the Timbers, naming rights can be sold “within the stadium’s perimeter walls,” as well.
The latest section of the stadium to be sold for the 2014 season is the Daimler Deck, named after Daimler Trucks North America.
Visa on the World Cup
Visa head of sponsorship, Ricardo Fort spoke to World Football INSIDER in Sochi, saying Brazil is “ready” for the World Cup.
“At this time, we have everything ready to go. We tried everything at the Confederations Cup. We have a team dedicated to the World Cup. It’s very different, the World Cup in Brazil compared to the Olympics in Sochi. We have thousands of guests coming. It’s a very complex logistical operation,” Fort told INSIDER.
“It is hard to say which is more or less [challenging than the Olympics]. During the group phase, you have three or four matches every day for two-and-a-half weeks. That alone is more complex. Here on the other hand, you have 10 events going on in the same place, so the staff deployment is different. Both are interesting to execute in their own way. “
Homepage Image from Getty Images
By INSIDER’s Aaron Bauer