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A new four-year sponsorship with Arcelik means Barcelona will carry the Beko brand name on its jerseys.

The Turkish white-goods maker will appear in La Liga contests, as well as for friendlies and pre-season games.

Josep Maria Bartomeu, president of Barcelona, said: “We will be beginning a new journey together, which I am sure will bring us both great satisfaction. It is a shared journey based on commonly held ideas and shared values such as thoroughness, exactitude ambition, teamwork, innovation, a global vocation and passion for what we do.”

Mustafa V. Koç, chairman of Arcelik’s parent company, said, “Barcelona FC’s motto is “Més que un club” (More than a club), and likewise, Beko always strive to be more and do more. I know that together, Beko and FC Barcelona will achieve great things over the coming years.”

Sunderland Extend Kit Deal

Sunderland announced a six-year extension of wearing kits made by adidas.

“Adidas are one of the most iconic sporting brands in the world and our partnership with them has gone from strength to strength in the last two years,” Sunderland chief executive Margaret Byrne said.

First signed in 2012, the deal becomes the longest in Sunderland history. The Black Cats will wear adidas through 2020, and terms were not disclosed.

“We are looking forward to developing the growing interest in Sunderland AFC, both domestically and internationally, with adidas, a brand leader in world football.”

Monaco Bring in Marketing Agency

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Ligue 1 club AS Monaco signed a “long-term” deal with AIM Sport to be the marketing agency for the team.

Henri van der Aat of AIM Sport will join AS Monaco as the chief commercial officer as the marketing agency will be fully in control of developing the club’s finances.

“The developments seen over that past ten months are hugely promising and we are proud to have now sealed this partnership,” said Bernard De Roos, AIM Sport’s chief executive.

The length and cost of the deal remained undisclosed from both sides.

“We are convinced that, with the experience of both partners and the innovative technology solutions we develop, AS Monaco shall soon be at the very forefront of the sports marketing industry in Europe.”

Brighton & Hove Albion Extend Partnership

English club Brighton & Hove Albion’s training facility and academy building’s naming rights were sold to American Express.

American Express currently has the naming rights to Albion’s stadium and is the principle kit sponsor for the Championship club.

The main training building, indoor practice facilities, and first team training pitches were also covered in the new naming agreement.

“The club enjoys a hugely successful relationship with American Express,” said Paul Barber, Albion’s chief executive.

“We are delighted that its support has now been extended to include one of the finest football training grounds and academy facilities anywhere in the world.”

Nissan VP Will Speak at Leaders

Nissan vice president and global head of marketing Roel De Vries will speak at the Leaders Sport Business Summit.

The summit takes place on October 8-9 in London.

De Vries was responsible for Nissan’s four-year UEFA Champions League sponsorship as well as sponsorships with the African Cup of Nations and the upcoming Rio 2016 Olympics.

By INSIDER’s Nick Devlin and Aaron Bauer


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