Arsenal Looks to Africa
Imperial Bank is Arsenal’s financial partner of choice for Kenya and Uganda.
Their three-year deal gives the Nairobi-headquartered bank the right to issue co-branded debit cards throughout Kenya and Uganda offer benefits such as official Gunners merchandise and match tickets.
Coaches from Arsenal Soccer Schools will also visit the African countries as part of the agreement.
Vinai Venkatesham, head of global partnerships at Arsenal, said: “We are delighted to be partnering with Imperial Bank to provide Arsenal branded debit cards to our millions of fans across Kenya and Uganda.
Abdulmalek Janmohamed, Imperial Bank’s managing director, added: “Imperial Bank and Arsenal share common values when it comes to integrity, financial sustainability and independence. We are also known for having the community at the heart of our business. This partnership will see the bank reach out to new market segments while at the same time supporting our commitment to creating meaningful customer experiences.”
UEFA, Carlsberg Renew
Carlsberg is sponsoring UEFA’s national team competitions for an eight consecutive time.
Thursday’s renewal includes rights in connection with the European Qualifiers from 2014 to 2017 while also making the Danish beer brand the sixth global partner for the European Football Championship.
“We are delighted that Carlsberg extended an association with UEFA EURO that began back in 1988,” said Guy-Laurent Epstein, Marketing Director of UEFA Events SA.
“Carlsberg have been a loyal and committed partner throughout this period, and it is fantastic that our partnership continues.”
Tom Moradpour, VP of the Carlsberg Brand, added: “The sponsorship of the UEFA’s national team competitions provides us with a fantastic platform to raise further the international profile of the Carlsberg brand and its values, while giving us another opportunity to create unique experiences for fans of both football and Carlsberg.”
Man City Goes Gaga
Premier League champs Manchester City are signing a social media specialist to enhance its engagement with supporters.
Gaga Sports & Entertainment will use its technology to develop closer ties with fans through a #citycomps promotion offering both prizes and money to participants.
“There are a number of big pockets of support we have, including Southeast Asia and South America, that we want to target with specific messages,” City’s data and insight manager Andrew Gilligan told SportsBusiness Daily.
“We’re looking to grow our fan base in those markets and find ways to bring them closer to the team, and social media is certainly part of that.”
Jamie Pardi, Gaga’s founder and CEO, added: “What we’re trying to do is use social platforms to help Man City understand their fan base and do so at major scale, millions of fans around the world.”
By INSIDER’s Matthew Grayson
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