UEFA’s events portfolio will feature adidas match balls through at least 2018.
The six-year renewal includes the flagship Champions League as well as the Europa League, Super Cup, Women’s Champions League and UEFA Futsal Cup.
In addition to debuting a new ball design for each season and for each knockout round of the Champions League, the German sportswear giant will also develop apparel ranges around each year’s finals to feature in bespoke Champions League corners of all adidas retail stores.
“This extension proves the strength of our business relationship and ensures that adidas remains at the heart of European club football,” said UEFA Events CEO David Taylor.
“Our continued collaboration will bring new opportunities for the promotion of the very best of European football to a worldwide audience.”
Herbert Hainer, CEO of the adidas Group, said: “Being associated with the biggest club tournaments in Europe – the UEFA Champions League and UEFA Europa League – will allow us to further strengthen and extend our global football market leadership.”
New Name for Dynamo Stadium
The Houston Dynamo’s new home has a name ahead of its May 12 debut.
An architect’s rendering of a completed BBVA Compass Stadium. (Dynamo)
The MLS franchise will play in BBVA Compass Stadium beginning next season thanks to a newly announced naming rights deal with the banking giant based in Birmingham, Alabama.
“We were able to find a Houston corporate citizen that took this as what it is, a very important new step on how to build this facility without the taxpayers having to take a risk,” AEG president and CEO Tim Leiweke said at the sponsorship unveiling.
BBVA Compass owns 45 branches in Houston as well as a corporate headquarters just miles from the stadium site.
“You want to do business with people in your community,” said Dynamo president Chris Canetti. “Those seem to be the best partnerships, where things can get accomplished and both partners can get the most return on their investment.”
BBVA is itself the title sponsor of Spain’s top-tier La Liga, also known as LigaBBVA.
Three More Years for Johnstone’s
Winners of The Football League’s annual knock-out competition will take home the Johnstone’s Paint Trophy for another three seasons.
The balloons at the sponsorship unveiling symbolise Johnstone ‘bringing colour to the beautiful game”. (Football League)
That brings the paint brand’s association with England’s third and fourth tiers to nine years, the longest sponsorship in the event’s 29-year history.
“They have worked extremely hard to help us raise this competition’s public profile and popularity with supporters,” Football League chairman Greg Clarke said during a ceremony at Wembley Stadium.
Johnstone’s marketing director Jason Metcalf added: “More than five million fans have watched Johnstone’s Paint Trophy matches, in grounds and on television, since
the sponsorship began and Johnstone’s Paint has also engaged with up to two million people through numerous community projects.
“So with this in mind, it is clear to see why we are all so thrilled to be extending our sponsorship. It has been one of our biggest success stories and we couldn’t be happier to be reinforcing our relationship with the clubs and their legions of fans.”
More Sausage for Dortmund
Bundesliga champs Borussia Dortmund have an official sausage in place through at least 2015.
The club’s three-year renewal with German meat company Sprehe will ensure fans at Dortmund’s 80,720-capacity Signal Iduna Park stadium are well-fed for the foreseeable future.
“During the cooperation over the past three years we have not only had a lot of fun, but also raised awareness of our brands, which has paid off in sales,” said Sprehe spokesman Jörg Querober.
“Therefore, the extension is a logical consequence. We are pleased to be able to accompany the team in the coming years as champion partner.”
The deal is expected to be worth around $1.3 million per year.
By INSIDER’s Matthew Grayson
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