Sponsors Questioning Suarez Deals
Adidas and 888poker said they will be reviewing their sponsorship of footballer Luis Suarez after his biting incident.
Suarez was suspended for nine international matches, and is banned from participating in footballing activities for four months. FIFA sanctioned him after the Uruguayan international bit Italian defender Giorgio Chiellini in a World Cup group stage match on Tuesday.
This is Suarez’s third suspension for a biting incident.
“We will not tolerate any unsporting behaviour,” 888poker said in a statement.
Adidas has dropped Suarez from all promotional activity during the World Cup and is considering further action against the star.
“Adidas certainly does not condone Luis Suarez’s recent behavior and we will again be reminding him of the high standards we expect from our players,” adidas said in a statement.
“We will discuss all aspects of our future partnership directly with Suarez and his team following the World Cup.”
Dutch Will Wear Nike Next Three World Cups
Dutch players will be kitted in Nike uniforms through the 2026 World Cup.
The Dutch Football Association (KNVB) announced the deal this week. The KNVB has outfitted its athletes in Nike since 1996.
“The Dutch FA was one of Nike’s first major football sponsorships and has been instrumental in helping us on our journey to become the worlds most innovative and leading football brand,” Dermott Cleary, vice-president of Nike Football said in a statement.
Terms of the sponsorship were not disclosed.
Sportfive to Sell Spurs Advertising
Sportfive will handle the LED advertisement sales for Premier League club Tottenham Hotspur.
The deal will last through the 2014-15 season, while Sportfive sells space for Premier League, FA Cup, League Cup and Europa League matches.
“The strength of [Spurs’] brand internationally added to their approach to partnership makes them a compelling proposition for our international brand clients at all levels and we look forward to working with them,” Carl Woodman, the managing director of Sportfive, said in a statement.
Sheffield United Sign With Adidas
League One side Sheffield United signed a four-year kit sponsorship with Adidas.
Sheffield United previously played in kits manufactured by Macron.
“This is a major and exciting deal for the club and its fans,” Mal Brannigan, Sheffield United’s managing director said in a statement.
“The partnership with Adidas, one of the most iconic sporting brands in the world, is indicative of the strong progress we are making as a club. Details of the look and style of the home and away kits will be released very shortly.”
By INSIDER’s Aaron Bauer
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