Today, Samsung Electronics Co., Ltd. officially announced the complete squad of 13 world-class footballers starring in the fantasy inspired and global marketing Galaxy 11 campaign. To provide fans with more insights into how each player was recruited to join the team, Samsung has created a video entitled, “Galaxy 11: The Beginning.”

The Galaxy 11 line-up is as follows;
· Manager – Franz Beckenbauer (Germany)
· Team Members –
o Lionel Messi (Argentina; Captain)
o Mario Götze (Germany)
o Oscar dos Santos (Brazil)
o Wu Lei (China)
o Stephan El Shaarawy (Italy)
o Victor Moses (Nigeria)
o Radamel Falcao (Colombia)
o Lee Chung-Yong (South Korea)
o Iker Casillas (Spain)
o Wayne Rooney (England)
o Landon Donovan (United States)
o Aleksandr Kerzhakov (Russia)
o Cristiano Ronaldo (Portugal)

Speaking about the campaign and the future showdown between Galaxy 11 and its alien challengers, manager Franz Beckenbauer commented, “Now that we have completed the difficult task of selecting players to join the Galaxy 11 team, we will begin training for this epic battle against aliens to save the planet. This match will be unlike anything we have ever witnessed before and I expect that the form of football we encounter will be far different from what we know here on Earth.”

Following weeks of speculation and player announcements throughout November and December across Samsung Mobile social channels, the completed Galaxy 11 line-up includes some of the greatest football talent from around the world. With a combined social media following of nearly 200 million fans, each member of the Galaxy 11 team will provide fans with updates and exclusive content throughout the campaign, as they set out to prove that “football will save the planet.”

“We’ve assembled a ‘dream team’ of top-class players from around the world to join the Galaxy 11 campaign and help bring this story to life across various channels and Galaxy devices,” said Andy Griffiths, President at Samsung Electronics UK and Ireland. “As the story continues to unfold, fans participation will become even more vital to our campaign. We are looking forward to bringing our passionate fans closer to the Galaxy 11 team and story through a series of upcoming socially-driven and interactive initiatives.”

“Galaxy 11: The Beginning” follows the recruitment of 13 players who have been selected because of their unique skills and abilities to join the Galaxy 11 team by agents of manager, Franz Beckenbauer. Fans are given a brief glimpse into how Samsung Galaxy devices, such as Galaxy Note 3 and Galaxy Gear, will play an integral role in enhancing the team’s performance leading up to and during Earth’s ultimate showdown.

The video marks the culmination of a six-week long recruitment process and kicks-off the next phase of the campaign in which the team comes together and begins training for an epic match against an intergalactic all-star squad of aliens.

As a service to our readers, World Football INSIDER provides verbatim texts of selected press releases issued by football-related organizations, businesses and sponsors.


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