Investment set to slow in Brazil

Delays in World Cup construction have made investors weary of pouring money into Brazil. (Getty Images)

Amid recent negative publicity about Brazil’s World Cup readiness, news emerged this week that private investments are set to slow this year.

A survey by the country’s manufacturing trade group, the National Confederation of Industry (CNI), revealed that levels of intention to invest by private companies in 2014 are at their lowest since 2010.

Brazil’s GDP grew around 2.3 per cent in 2013. That is considered a small level for an emerging market economy that increased 7.5 per cent in 2010.

After protests at last year’s Confederations Cup and delays to construction work at World Cup venues, the international perception of the country has not been wholly positive.

That uncertainty may be making business investors think twice about the South American nation.

However, Flavio Castelo Branco, a manager at CNI, said “business people believe current capacity is enough for the demand they expect for the year.”

Nike Releases Third Brazil Kit

Finally, Brazil have revealed their first ever third kit for the tournament made by their long-time kit manufacturers Nike.

A dark green strip “pays tribute to the dynamic and diverse country, from its natural landscape to its vibrant culture,” according to a statement.

“Similar to Brasil’s national home jersey, the third uniform displays an illustration on the inside of the collar. Created by Bruno Big, a designer from Rio de Janeiro, the illustration shows a hand in a figa – the Brasilian equivalent to the “fingers crossed” gesture, a traditional superstition believed to bring good luck.”

Brazil is looking for every piece of luck it can get as the team seeks a sixth World Cup title. The country has played in green, yellow, and blue since 1954.

The kit is sure to maximize revenue streams ahead of the competition on home soil which begins in June.

By INSIDER’s Christian Radnedge  

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