(WFI) MATCH Hospitality AG says “extraordinary” demand for its FIFA hospitality packages has outstripped expectations.

As of June 12, exactly two years before Brazil 2014, it had notched up record sales of $262 million – a figure equal to the total revenue generated by its programme for the 2010 World Cup.

The hospitality programme was only launched in November 2011.

“The very positive market sentiment is testimony to the extraordinary appeal which the unique combination of Brazil and FIFA’s flagship competition offers,” said Jaime Byrom, executive chairman of MATCH Hospitality.

“International demand has also been remarkable considering that the qualifying competitions are still in their early stages or yet to start.”

The worldwide exclusive rights holder of the FIFA hospitality programme said various products were performing beyond expectations, including the Private Suites and Venue Series in São Paulo, which are no longer available and in Rio de Janeiro, where only a handful remain available.

The company said demand in all 12 host cities has also been strong for products and packages such as the MATCH Business Seat and MATCH Pavilion. Packages for the Team Specific Series for Brazil have also been snapped up across all categories.

MATCH Hospitality has developed three separate categories of hospitality and five unique products, which can be combined in four types of series. They are designed to suit the needs and expectations of corporate clients, groups and families. Services range from private dining and business to business platforms to informal settings for groups and families.

To date, the total number of packages sold across all categories and series is close to 90,000, the company reported.

Most in demand has been the Aquarela series, which is virtually sold out. This gives customers access to a primary MATCH Private Suite in the Sao Paulo, Rio de Janeiro and Belo Horizonte venues for all 19 games played in these host cities, including the opening match featuring Brazil, the semi-finals and the final.

Pascal Portes, COO of MATCH Hospitality, noted that domestic Brazilian market “has immeasurable potential” with lots of interest already shown by a large number of companies and individuals.

MATCH is also selling the hospitality programme for the 2013 Confederations Cup.

Last November, FIFA renewed MATCH Hospitality for the 2018 and the 2022 FIFA World Cups in Russia and Qatar, as well as for the Confederations Cups in 2017 and 2021 and the FIFA Women’s World Cups in 2019 and 2023.

By INSIDER editor Mark Bisson

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