Prince Ali at the Soccerex European Forum in September (Getty Images)

(WFI) Restoring the credibility of FIFA is foremost in the mind of presidential candidate Prince Ali Bin Al Hussein.

The tenets of the FIFA vice president’s campaign reveal a belief that trust is lacking in the current administration, something he intends to remedy.

“It is vital that a genuine debate is held and a consensus is established on key issues, enabling everyone – especially fans – to trust FIFA again as we embark on a new era where world football is governed with integrity and credibility,” Prince Ali said in a release.

Also president of the Jordan Football Association, Prince Ali said he hopes to make FIFA a “first-class organization” through his three goals for the presidency: serving the game, protecting the game from threats, and – perhaps most key – restoring FIFA’s credibility.

“I promise to be open and honest about my plans and reform proposals – my program for the future will be developed by listening to the ideas of all national associations, large and small and from every region, and exchanging views that best serve the world’s game.

“This approach to my election campaign reflects my approach to the FIFA presidency – honest, open and collegiate.”

Prince Ali plans to hold a press conference in London next week to further clarify his vision.

Incumbent Sepp Blatter hopes to win a fifth presidential term at the May 29 election.

Others who have stated an intention to run include Jerome Champagne, Luis Figo and Michael Van Praag.

By INSIDER’s Nick Devlin

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