FIFA has signed up global measurement and analytics company Nielsen to provide official market research for the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup™.
As a branded licensee, Nielsen will be responsible for providing information on global public opinion and expectations in relation to the two tournaments in Russia.
“We strive to deliver the best for fans attending our events both in the stadium as well as around the world. With Nielsen on board, we will receive global analytics and insights on a regular basis that will help us shape our commercial and service-related activities, as well support us in decision-making processes to further improve the global fan experience,” said Marco Villiger, FIFA’s Deputy Secretary General (Administration).
Glenn Lovett, President of Global Strategy and Consulting at Nielsen Sports, said: “We’re delighted to be working with FIFA over the next three years to help them gain further knowledge on the global football fan of today.
“Working with FIFA, as we do with a number of the biggest brands and rights-holders in world football, will also help to strengthen Nielsen Sports’ position as a leading voice in the sport.”