(WFI) Brazil’s largest media company will broadcast another two World Cups.
The newly announced renewal gives Globo cable, satellite, terrestrial, mobile and broadband internet rights throughout the country for Russia 2018 and Qatar 2022.
“Globo’s strength in distribution across such a vast territory as Brazil ensures the tournament can be followed by as many people as possible, and this was the determining factor in our decision to extend the agreement with Globo,” FIFA secretary general Jérôme Valcke said Tuesday in a statement.
A broadcast partner of FIFA since 1970, Globo is committed to unprecedented coverage of the 2014 finals on home soil, including free TV coverage in line with FIFA distribution policies.
“For more than 40 years, FIFA and Globo have developed a very fruitful partnership which has led to significant rewards for both of us. During all these years, FIFA has succeeded in making football the most popular sport with a huge audience all over the world and Globo is very proud of being part of it,” Globo chairman and CEO Roberto Irineu Marinho said.
Neither party has revealed financials details of the two-tournament deal.

“Major Breakthrough” for UEFA, ECA

Europe’s top football clubs will receive more money from Euro 2012 and Euro 2016 thanks to a renewed agreement with UEFA.
Karl-Heinz Rummenigge is also CEO of Bayern Munich. (Getty Images)
European Club Association chairman Karl-Heinz Rummenigge announced Tuesday at an ECA meeting in Warsaw, Poland what he called a “major breakthrough” for his 200 member clubs.
The six-year deal will also insure salaries for players injured on international duty but notably runs out days before the kickoff of the 2018 FIFA World Cup in Russia.
“The negotiations have not always proved easy,
but were always conducted in a fair and respectful manner,” Rummenigge said in a statement. 
“Unfortunately, discussions with the FIFA president have failed to lead to a satisfactory outcome which takes account of the clubs’ demands.”
Rummenigge is at odds with Sepp Blatter over his scandal-plagued leadership of world football as well as what he claims is a reluctance to bargain with the ECA, which wants a larger chunk of World Cup revenue, injury insurance for international players and a revised international match calendar.
FIFA, however, said Tuesday it was “surprised” by Rummenigge’s comments and was always willing to negotiate.
“ECA representatives are in fact members of several FIFA committees and are always invited to take part in the discussions on such topics, together with representatives from clubs of other confederations,” said FIFA, adding that ECA representatives are repeatedly declining attendance and “making it very difficult for progress to be made” on the matters at hand.

By INSIDER’s Matthew Grayson

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