(WFI) Manchester United and Google are offering a group of United’s international fans the opportunity to be at the Theatre of Dreams no matter where they are in the world – through Front Row.
In what the club bills as a “world-first”, for the United vs Liverpool match on March 16, fans can cheer on their team live, appearing via live Google+ Hangout – the free, multi-person video call feature – on Old Trafford’s pioneering digital hoardings.
The club said: “Throughout the match, Front Row supporters will be able to share in the magic of being at Old Trafford, joining 75,000 ticket holders and fellow Front Row participants the world over.”
Fans will be invited to share a picture on Google+, along with the tag “#MUFrontRow,” which showcases their love, passion and commitment to the club. A handful of the submissions will get the opportunity to be the very first Front Row participants in world football.
After the match, each Front Row participant will receive professional photographs of their appearance, as well as a welcome on United’s Google+ page, shared with their nearly two million followers.
United’s group managing director Richard Arnold described it as a “ground-breaking initiative” that offers a dynamic and innovative way for the club’s global fanbase “to get even closer to the club they love”.
“When we expanded our latest social media platforms last summer Manchester United became the fastest sports organisation to reach one million followers on Google+,” he said in a statement.
“Working with Google we are giving the chance for some of our 659 million followers around the globe to have a unique opportunity to be pitchside at one of the biggest games in world football, something that is a dream for all United fans, no matter where they live.”
Cristian Cussen, head of Google+ EMEA, added: “Hundreds of millions of United supporters in every corner of the world dream of experiencing a match at Old Trafford. It’s one of those sporting events you cherish for the rest of your life. For Google, Front Row is an exciting experiment into what the future of supporting your team could be, and we couldn’t think of a greater partner than Manchester United to kick it off.”
United said the club became the fastest sports organisation to reach one million followers on Twitter in summer 2013 and continues to be the fastest growing Premier League club on Facebook, Google+, Twitter and Instagram.
By INSIDER editor Mark Bisson
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