(WFI) Manchester City has unveiled First Gulf Bank as the club’s official affinity credit card bank partner in the UAE.
The sponsorship comes hot on the heels of deals with LG, the leading global electronics producer, Heineken and 188BET in recent weeks.
Under the three-year deal, the bank will launch the first-ever Manchester City credit card in the region.
First Gulf Bank will be permitted to use
City players and the club crest in advertising and marketing campaigns
throughout its customer networks across the UAE.
According to the club, the ‘First Gulf Bank Manchester City Football Club Credit Card’ will provide its card holders with “a multitude of exclusive money-can’t-buy experiences”.
Benefits include all expenses paid trips to watch City play in Manchester, exclusive tours of the Etihad Stadium and behind-the-scenes visits to the training ground to watch the first team train and for fans to meet their favourite players.
Cardholders will also be offered special deals on club merchandise, personalised kits, gifts and souvenirs on the club’s online store www.shop.mcfc.co.uk. The card will also provide benefits and experiences to cardholders and their families within the UAE such as complimentary kids coaching clinics by official MCFC coaches, special discounts at the official Manchester City School of Football in Abu Dhabi and annual family fun days.
Other benefits include exclusive offers on global hotel bookings, access to global airport lounges, complimentary multi-trip travel insurance and buy-one-get-one-free offers at cinemas across the UAE.
City’s chief commercial and operating officer Tom Glick said: “First Gulf Bank’s expertise in financial services including corporate, merchant and retail banking has made them the fastest growing bank in the Middle East, and we are pleased and proud to become their partner in the UAE.
“Manchester City enjoys a terrific fan base in the UAE, and it is a privilege for the club to be able to give something back to our fans for their amazing support, and provide them with such a wide range of benefits and room for personal choices.
“The new Manchester City credit card will deliver real value to customers and fans through a combination of lifestyle benefits, discounts and experiences spanning sport, retail, travel, hospitality and entertainment.”
By INSIDER editor Mark Bisson
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