(WFI) Manchester United has inked a sponsorship deal with leading IT services company HCL Technologies in a bid to enhance relations with fans worldwide.
HCL and United will explore and unveil a number of digital initiatives to transform the experience of the club’s global supporters which it estimates at 659 million.
Firstly, HCL will create a state-of-the-art United Xperience Lab at the Old Trafford stadium to examine ways in which the club uses technology to create a unified fan experience for supporters.
United’s group managing director Richard Arnold said the club hoped the lab would “demonstrate best practices within the industry to generate new ideas that leverage the latest technology available in the evolving digital landscape”.
“It is a very exciting prospect and the possibilities of what we can achieve are endless. Through digital transformation we hope to change the way in which our fans experience and interact with Manchester United,” he said.
“Together with HCL we aim to develop innovative ways to connect with our fans around the world, providing a blueprint for other global organisations.”
Anant Gupta, HCL’s president & CEO, said that with companies and enterprises facing an explosion of digital content and experience interfaces there was a growing need for partners who can “orchestrate these value chains and harness them for business benefits”.
“Our partnership will enable HCL to create and manage these digital assets at a scale which will make it a prototype for successful digital co-innovation in any industry/organization in the world,” he pledged.
By INSIDER editor Mark Bisson
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