PSG are the biggest climbers in the Deloitte rankings (Getty)

(WFI) Real Madrid top the Deloitte Football Money League for a ninth consecutive year, with Manchester United out of the top three for the first time.

The Spanish La Liga giants generated revenue of €519m last year, putting them above fierce rivals Barcelona (€483m).

2013 Champions League winners Bayern Munich (€431m) leapfrogged United (€424m) to go third in the annual rankings.

Qatar-backed Paris Saint-Germain are the biggest movers, climbing to fifth place with revenue of almost €400m.

Revenue for the world’s 20 highest earning clubs reached €5.4bn last season, recording growth of over €400m (8%), according to the 17th edition of the Football Money League.

Deloitte said Real Madrid’s table-topping position was underpinned by commercial revenue of €211.6m, up €7.8m (4%) in 2012/13, and broadcast revenue of €188.3m, up €5.7m (3%).

“Real Madrid remain firmly at the top of the Money League, even though the club experienced a trophyless end to the 2012/13 season,” said Dan Jones, partner in the Sports Business Group at Deloitte.

“Despite tough economic conditions, particularly within Spain, the club’s ability to generate substantial commercial revenue both domestically and internationally is central to their success.

“This helped widen the gap to their nearest rivals in the Money League, FC Barcelona, to €36m. Both Spanish clubs enjoy substantial revenue from individually negotiated broadcast deals, which is key in contributing to their overall revenue advantage over their European peers.

Jones suggested the new record Premier League and Bundesliga broadcast deals would have a significant impact on clubs’ revenues in next year’s Money League.

“In addition, all clubs in the top 30 generated revenue over €100m. In our first edition of the Money League in 1996/97 only Manchester United topped this figure, and it wasn’t until 2007/08 that all of the top 20 clubs generated in excess of this amount,” he added.

Bayern Leapfrog United

Commenting on Bayern overtaking Man Utd, Austin Houlihan, senior manager in the Sports Business Group at Deloitte, explained: “Bayern’s treble winning season contributed to further commercial revenue growth, up 18% to €237.1m.

“The Bavarians’ Champions League win delivered over €55m in UEFA distributions, whilst the club continues to achieve virtually sold out home games at the Allianz Arena with matchday revenues of €3.4m per match.”

He added: “Further commercial growth is likely in 2013/14 through extensions to existing deals with Lufthansa and Coca-Cola and a renewed deal with shirt sponsor Deutsche Telekom.

Houlihan predicted that a number of United’s recent commercial deals would boost revenue in 2013/14, “so this fall to fourth place may only be temporary”.

“These deals, combined with the impact of the improved three year Premier League broadcast deals from 2013/14, mean they are likely to get close to the €500m revenue mark in next year’s Money League,” he said of United, which last held the top spot in the Money League in 2003/04.”

PSG Soar to 5th

The other standout headline from this year’s Money League is the emergence of Paris Saint-Germain, who enter the top five, and are the only French team in this year’s top 20. The club’s revenue has almost quadrupled to €398.8m since 2010/11, and includes commercial revenue of €254.7m – the highest ever single revenue source from a football club.

Houlihan commented: “PSG are the fastest climber in this year’s Money League, claiming the highest ever position for a French club. We expect to see them become a mainstay in the top five in years to come, backed by their ambitious Qatari owners and strong commercial support.

“The high-profile signing of David Beckham in the second half of the 2012/13 season only served to enhance the club’s worldwide profile. Importantly, commercial success off the pitch is translating into improved on-pitch performance for the club, including winning their first Championnat title in 19 years.”

Of the other five English clubs in the top 20, Abu Dhabi-backed Manchester City is the club to watch, now in sixth position and above EPL rivals Chelsea (7th) and Arsenal (8th) for the first time in Deloitte’s table.

The Deloitte Football Money League – 2012/13 revenue

Position (prior
year position)
Club 2012/13 Revenue (€m) (2011/12 Revenue) 2012/13 Revenue (€m)
(2011/12 Revenue)
1 (1) Real Madrid 518.9 (512.6) 444.7 (414.7)
2 (2) FC Barcelona 482.6 (483) 413.6 (390.8)
3 (4) Bayern Munich 431.2 (368.4) 369.6 (298.1)
4 (3) Manchester United 423.8 (395.9) 363.2 (320.3)
5 (10) Paris Saint-Germain 398.8 (220.5) 341.8 (178.4)
6 (7) Manchester City 316.2 (285.6) 271 (231.1)
7 (5) Chelsea 303.4 (322.6) 260 (261)
8 (6) Arsenal 284.3 (290.3) 243.6 (234.9)
9 (13) Juventus 272.4 (195.4) 233.5 (158.1)
10 (8) AC Milan 263.5 (256.9) 225.8 (207.9)
11 (12) Borussia Dortmund 256.2 (196.7) 219.6 (159.2)
12 (9) Liverpool 240.6 (233.2) 206.2 (188.7)
13 (15) Schalke 04 198.2 (174.5) 169.9 (141.2)
14 (14) Tottenham Hotspur 172 (178.2) 147.4 (144.2)
15 (11) Internazionale 168.8 (200.6) 144.6 (162.3)
16 (19) Galatasaray 157.0 (129.7) 134.6 (104.9)
17 (20) Hamburger SV 135.4 (121.1) 116 (98)
18 (new) Fenerbahçe 126.4 (103.2) 108.3 (83.5)
19 (new) AS Roma 124.4 (115.9) 106.6 (93.8)
20 (new) Atlético de Madrid 120.0 (107.9) 102.8 (87.3)

Source: Deloitte Football Money League 2014

By INSIDER editor Mark Bisson

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