(WFI) Nissan has become Manchester City’s latest sponsor in a global partnership that makes the Japanese car manufacturer the official automotive partner of City Football Group.
The 5-year deal marks a new milestone for City Football Group, with Nissan becoming the first global partner of its portfolio of clubs including Nissan-majority owned Yokohama F•Marinos, Manchester City FC, Manchester City Women’s FC, New York City FC, and Melbourne City FC.
The sponsorship agreement follows previous deal between the two organisations, announced in May of this year, which saw CFG assume a minority stake in the Yokohama F•Marinos and commit to provide its knowledge, expertise and services to the J-League club through the City Football Services and City Football Marketing companies.
Under the new deal, Nissan will have a strong brand presence at the Etihad Stadium and on digital platforms, together with the launch of a number of fan engagement opportunities targeting City supporters in Manchester and internationally.
The deal will see Nissan electric vehicles being used in and around the City Football Academy which is due to be opened later this year. The Nissan logo will also feature on the back of the Manchester City women’s shirt as they become lead partner of the women’s team.
The sponsorship was announced yesterday at Nissan’s global headquarters in Yokohama, Japan.
“We are delighted to be working with Nissan as CFG’s first group-wide global partner. Nissan is a leader in innovation and sustainability; values which are also at the heart of our own organization,” City Football Group chairman Khaldoon al Mubarak said.
“Through our investment in, and support of, the Yokohama F•Marinos it has become very clear that Nissan and CFG also share a common passion and ambition for further growth and development. As a result, this new partnership presents us both with incredibly exciting opportunities to collaborate through football both in Japan and across the world.”
Carlos Ghosn, Nissan president and CEO, said Nissan was “privileged to be part of the story of CFG and their network of fantastic global football teams”.
“This innovative partnership enhances Nissan’s investment in the game of soccer which is a key platform to further strengthen our brand globally,” he said.
“Additionally, the value in kind deal will see Nissan introduce the world’s best-selling electric vehicle to the world’s fastest growing football team, an example of how the collaboration will pair innovation with innovation to bring the excitement of Nissan and soccer to customers around the world.”
Nissan said the CFG network of football clubs represented an excellent business platform for the company as it continued to expand its association with football worldwide. It said the recent signing of David Villa will see the Spanish international play for New York City FC and in Melbourne as a guest player, “reflecting the potential of the network’s unique business model and driving huge excitement around the new season for both clubs”.
Nissan’s other sports sponsorships include the UEFA Champions League, Africa Cup of Nations, the Rio 2016 Olympics and TeamGB’s Olympic team.
By INSIDER editor Mark Bisson
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