(WFI) World football’s governing body has launched the official FIFA app and predicts more than 70 million downloads in the first few months.

The launch coincides with the World Cup draw in Salvador on Friday. Fans can follow it live with the app. The draw starts 17:00 CET.

FIFA expects it to be most downloaded sports app ever. It is built on the foundations of FIFA.com, which during tournament months can receive in excess of 7 billion page views and 150 million unique visitors.

FIFA says it will offer “a rich and deeply personalised experience”.

At the heart of the application is the World Match Centre, providing unrivalled live coverage from over 200 national leagues and competitions across the globe, personalised by the fan’s favourite clubs and national teams.

The news section keeps fans up-to-date with the latest from the world of football as it happens, enhanced with imagery and videos.

The Brazil World Cup section provides exclusive official access to the biggest single-sport event in the world. The live coverage of the Final Draw will be supplemented by exclusive reactions from coaches as the groups and games are announced.

The FIFA/Coca-Cola World Ranking allows fans to track the official ranking of national teams across both men’s and women’s football. The app also introduces FIFA Explore, a series of interactive journeys to enable fans to get insights into FIFA initiatives that support the game’s development.

The app provides for seamless social interaction through Facebook, Twitter and the FIFA.com Club, the world’s largest online community of football fans.

“With the official FIFA app, we are using mobile technology – the most personal technology ever known – to unite and inspire fans, ensuring they never miss a moment of the beautiful game,” said FIFA president Sepp Blatter.

The app, available in English, French, German, Portuguese and Spanish, is free to download and available for iPhone, iPad and Android smartphones and tablets.

Pele Participates in World Cup Draw Show

Brazilian football legend Pele is to have a role at the World Cup draw on Friday.

“He will be the ‘wow’ moment of the show,” Luiz Gleiser, the event’s artistic manager was quoted by the AP of the event being broadcast to 193 countries.

So far Pele, a World Cup ambassador for the Dilma Rousseff’s government, has contributed little to preparations or promotion of the Brazil 2014 tournament in his own country.

Despite being appointed deputy chairman of FIFA’s 2014 World Cup task force aimed at improving the tournament for spectators, he didn’t attend any of the four meetings held over the past two years, citing other business commitments as the reason for his no-shows.

Pele also did not attend the Confederations Cup draw.

Adidas Promotion, World Cup Ball Launch

Adidas has announced that every baby born in Brazil today (Dec. 3), the day of the 2014 World Cup match ball launch, will be given the chance to receive a ‘brazuca’ ball.

The sports apparel company said it wanted to make reality the famous proverb in Brazil; ‘all Brazilian children are born with a soccer ball at their feet’.

A series of “pop up nursery” distribution points have been created in the 12 World Cup host cities around Brazil to deliver the ball to newborns on the day, and parents, relatives and family friends will also be able to receive the ball on Dec. 6 and 7 by simply submitting the birth certificate. (https://webmail1.hillandknowlton.com/owa/redir.aspx?C=oMLf-k_p9kG2xav1FxEe4AMO-sVwwdBIVx0OnybxV4ZzlAOe1K3G0aDsUPA_LcapklFmk8DQU9o.&URL=http%3a%2f%2fwww.adidas.com.br%2feusoubrazuca)

Adidas will unveil brazuca, the World Cup match ball, later today with a spectacular 3D light projection launch event held at the iconic Parque Lage in Rio de Janeiro. Brazuca was named in September 2012 following a public vote in Brazil involving 1 million football fans; the name “brazuca” is an informal local term which means “Brazilian,” or to describe the Brazilian way of life.

By INSIDER editor Mark Bisson

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