Nike’s Flyknit technology was first introduced in 2012. (Getty Images)

Nike announced a new football boot on Thursday with a woven body, a major part of the company’s plan for this summer’s World Cup.

The Magista uses Flyknit technology that was introduced by the U.S. company in 2012. However, this is the first time it has been used for a football shoe.

Four years of research and development went into the new product, which was introduced in Spain by FC Barcelona player Andres Iniesta.

“With Magista, we’ve designed a shoe that feels like an extension of the player’s body,” said Nike executive Phil McCartney in a release.

“This isn’t a boot that just goes on your foot; it’s a boot that works with your foot.”

The Flyknit technology was first used in running shoes, but has since extended to basketball shoes as well. Kobe Bryant recent introduced a shoe with Flyknit elements.

The boot will be available for pre-order in late April and will begin shipping in May. The price has not yet been disclosed.

Adidas announced a woven football shoe, the Samba Primeknit, just last week. It will figure largely into the company’s World Cup strategy.

According to The Oregionian, Adidas and Nike butted heads over the woven technology in 2012. Both companies introduced woven footwear in campaigns leading up to the London Olympics.

In a legal battle in Europe, Adidas claimed the technology dated back to the 1940s.

By INSIDER’s Nick Devlin


Your best source of news about the global football business is World Football INSIDER

Get Free WFI news bulletins Click Here

Leave a Reply