Adidas Launches Brazil-Inspired Boot Line

Adidas football footwear in action (Getty Images)

Adidas this week announced the launch of a line of football boots “aimed at celebrating the vibrancy and exuberance” of Brazil.

The Samba Collection features an addition to each of Adidas’s four boot lines: Adizero F50, Predator, Nitrocharge, and 11pro.

The launch coincides with the beginning of a campaign leading up to the 2014 FIFA World Cup. Players like Leo Messi, Oscar, and Mesut Ozil will be involved.

Each boot contains different technological aspects to aid in gameplay. The Nitrocharge features an elastic “energy sling” around the forefoot to support precise turns, while the Adizero F50 is built to maximize speed and acceleration with its lightweight material and “high speed stud alignment.” Predator and 11pro are build for more all-around play.

“The pack is colorful, energetic, and full of character – just like Brazil,” said Adidas football global senior product manager Antoine Hadjimanolis. “From the beaches of Bahia to the Carnival of Rio, our boots will use tones and palettes that you’ve never seen before on a football boot.”

Goal Line Tech for Club World Cup Moves Forward

GoalControl, FIFA’s goal-line technology provider for December’s FIFA Club World Cup in Morocco, is about to begin installation work at the two venues following a site inspection. The German company was selected as GLT company in October.

Marrakech and Agadir was the venues where the technology will go in shortly ahead of the Dec. 11 kick-off.

“Once installed and calibrated, the system will, as always, need to demonstrate it is working by passing the final installation test that will be performed by a FIFA-accredited test institute before the competition starts,” FIFA said.

“The different conditions and challenges compared to the previous FIFA tournaments in which goal-line technology was used will help to demonstrate that such systems can be installed in different types of stadiums and environments.”

The opening match between Raja Casablanca and Auckland City will be the first to use goal-line technology in Africa.

Africa will be the fourth continent to host an event in which the match officials have support in their decisions as to whether or not a goal has been scored.


By INSIDER’s Nick Devlin

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