Sony, FIFA Collaborate on 4K World Cup Coverage

Sony is working to improve the World Cup experience for viewers. (Getty Images)

Three full matches will be produced in 4K at the 2014 World Cup as part of a partnership between Sony and FIFA.

Additionally, the official film of the upcoming tournament will be produced in 4K Ultra HD. The moves are an effort to promote growth of 4K content.

Sony has begun production on a number of 4K televisions, home theatre projectors, and video cameras.

“By leveraging our cutting-edge 4K technology and our premier products and solutions through our partnership with FIFA,” said Sony executive Soichi Kawachi in a release, “we will deliver a unique and totally compelling entertainment experience, conveying the excitement of the matches in Brazil with the depth and vividness that the ultra-high definition of 4K delivers.”

The three matches to be produced as part of the arrangement include a round of 16 match on June 28, a quarterfinal on July 4, and the final on July 13.

Sony booths will be set up at a few of the World Cup venues, allowing visitors to view 4K promotional content.

Adidas Creates “Brazucam” World Cup Ball

Adidas has outfitted one of its World Cup balls with six HD cameras to capture 360-degrees views of the pitch for a series of promotional videos.

The specially-made Adidas Brazuca World Cup ball will travel to Spain, Germany, England, Russia, the United States, and others during the run up to the 2014 World Cup. Adidas will post the results on its YouTube channel.

Get a look at the ball in action in the video below.

Updated GLT Manual Approved

Two years after the first edition of the goal-line technology manual was ratified by the International Football Association Board, an updated version has been released.

After 20 months of use, the new manual reflects changes in the required accuracy of a GLT system, which was lowered from +/- 3cm to +/- 1.5 cm.

The testing procedure has also been simplified based on the results of over 30 installation tests.

There will now be a transition period of six months during which the 2012 version may still be used.

By INSIDER’s Nick Devlin

Your best source of news about the global football business is World Football INSIDER

Get Free WFI news bulletins Click Here

Leave a Reply