West Brom finished 11th in the EPL last season. (Getty Images)
(WFI) Online gambling site Bodog will sponsor the shirts of West Bromwich Albion in the club’s most lucrative deal to date.
The two-year arrangement will give the gaming company branding opportunities at The Hawthorns.
In turn, Albion supporters will get a robust online gaming platform with which to wager as they see fit.
“Following our most successful Barclays Premier League campaign there was a great deal of interest in becoming our club sponsor,” Baggies CEO Mark Jenkins said in a statement.
“We had a number of options and in the end Bodog presented an all-round partnership that best suits both parties.”
Neither Bodog nor West Brom disclosed financial terms of the deal.
Albion called the arrangement with Bodog “the largest sponsorship deal in their history”.
MLS Earthquakes Land New Partner
Wells Fargo is the newest partner of the San Jose Earthquakes.
The banking behemoth will support a host of community soccer initiatives as part of the newly announced deal, including Goals for Education, Soccer Mom of the Match and the Earthquakes 4v4 tournaments.
“They are a wonderful organisation to work with,” Earthquakes president David Kaval said in a statement.
“Any time you can partner with a local organization that is looking to give back to the local community it’s a win-win for all involved.”
Wells Fargo is based in nearby San Francisco.
Its sponsorship of San Jose makes the bank the presenting partner for two upcoming home games: July 2 versus the New York Red Bulls and Aug. 6 against Portland Timbers FC.
Bundesliga Champs Embrace Solar Energy
A new sponsorship arrangement will help make the home of German champions Borussia Dortmund energy independent.
Signal Iduna Park is the largest stadium in Germany. (Getty Images)
Based in nearby Bitterfeld-Wolfen, leading solar specialist Q-Cells will add photo-voltaic panels atop Signal Iduna Park as part of the five-year deal worth a reported $13 million, according to German media.
seats 80,720 spectators and is the country’s largest.
Bundesliga rivals Bayern Munich and Schalke 04 also recently concluded solar sponsorships.
Dortmund won their seventh Bundesliga title earlier this year and guaranteed a spot in the group stages of the UEFA Champions League as a result.
Toyota Sponsors Besiktas Shirt Front
Japanese carmaker Toyota is the new shirt sponsor of one of Turkey’s top clubs.
According to the Turkish media, Besiktas will receive $26 million over the course of three years thanks to the newly announced deal.
Toyota will get its logo on the team’s shirt fronts in return, as well as the right to use its players in ad campaigns.
Besiktas finished fifth in the Turkish top-flight last season.
By INSIDER‘s Matthew Grayson
Your best source of news about the global football business is World Football INSIDER
Get Free WFI news bulletins Click Here