Kaka (center) helped Real Madrid to a friendly 7-1 thrashing of Guangzhou Evergrande. (Getty Images)
(WFI) A strategic partnership between Real Madrid and Chinese Super League side Guangzhou Evergrande will result in Asia’s largest football academy.
The clubs signed a letter of intent this week to exchange players, promote each other’s brands and cooperate on the construction and operation of a school for some 3,000 students.
“This is our first visit to Guangzhou,” Real Madrid president Florentino Perez said in a statement.
“We are very hopeful that through this visit, we can establish a long-term and good cooperation relationship with Guangzhou Evergrande Football Club.”
The La Liga giants then played its newfound partner in a Wednesday friendly before heading to Tianjin for a Saturday fixture.
Real Madrid are among a number of top European clubs attempting to promote themselves in the ever-expanding Chinese market.
New Shirt Sponsor for Birmingham Birmingham City FC, relegated from the English Premiership last season, has a new shirt sponsor for its season in the Championship.
Blues players will sport the name of currency exchange company RationalFX on their chests for at least the next season.
“From the very first conversation we had with RationalFX it was clear that the company mirrored Birmingham City’s professionalism and ambition,” the club’s commercial manager Ian Dutton said in a statement.
“We are very much looking forward to working closely with such a dynamic, rapidly expanding company.”
Away kits are already on sale, and home kits will be available beginning Thursday.
AC Milan, Nivea Renew Top Sponsorship Nivea for Men will
remain a top sponsor of AC Milan for a fourth straight season.
As exclusive marketing partner of the Serie A champs, Infront Sports & Media successfully brokered this renewal with the German skincare company.
The deal provides for the use of Milan players to promote Nivea products.
Financial details of the sponsorship were not disclosed.
Special Deal for Sheffield Season-Ticket Holders
Sheffield United have a unique arrangement in place for their first season in England’s third-tier League One in 23 years.
A deal with Nexis will allow
the club’s season-ticket holders to also buy shares in the sustainable housing company at a reduced rate.
“This is a great opportunity for Nexis to increase their profile and build contacts in the UK,” club owner Kevin McCabe said in a statement.
“We are delighted to have concluded this groundbreaking partnership and expect all concerned to find it very beneficial.”
Bayern Munich Deals with Dairy Producer
Bayern Munich finished third in the Bundesliga last season. (Getty Images)
Dairy producer Ehrmann will back Bundesliga giants Bayern Munich for the next three years.
German media report the yogurt and cheese specialist is paying more than a half million US dollars a year for promotional opportunities on the club’s website.
Ehrmann joins Albi, Bifi and WMF among Bayern’s food partners.
Vauxhall Embraces Social Media
Vauxhall is heading to Facebook to promote its sponsorship of the home nation football squads.
New Media Age reports that the British carmaker has launched a retro restyle application giving fans the chance to remake themselves in the image of past football icons.
Tickets to next Wednesday’s match between England and Holland are also up for grabs as part of a contest called The Big Pitch.
“We want to engage with fans to show that Vauxhall knows what it means to be a national sports fan and that we understand football,” a spokesman at parent company General Motors told the industry publication.