(WFI) Chinese solar specialist Yingli Green Energy will sponsor a second straight World Cup.
Yingli CEO Liansheng Miao and FIFA marketing director Thierry Weil (FIFA)
FIFA marketing director Thierry Weil travelled to Munich for a signing ceremony with Yingli CEO Liansheng Miao staged on the sidelines of the 2011 Intersolar trade fair.
“Yingli Solar’s activities have had a wide-reaching geographical impact, from raising the awareness of the FIFA World Cup in their home market China, to providing solar expertise and products in rural parts of Africa as part of the ‘Football for Hope’ program,” Weil said in a statement.
“We view our agreement as a strategic long-term cooperation and I am delighted to welcome Yingli Solar on board as a committed sponsor of the 2014 FIFA World Cup.”
In January 2010, Yingli became the first ever Chinese company and first ever renewable energy company to sign up as a sponsor of the World Cup.
Its renewal provides for extensive global marketing rights for both the 2013 Confederations Cup and 2014 World Cup in Brazil. Yingli will also continue its support of FIFA’s Football for Hope initiative as part of the deal.
New Kits for Norwich City
Norwich City are celebrating promotion to the Premier League with a taste of Italy.
Norwich players show off the kits in a new promotional video (Norwich City)
The Canaries unveiled new kits for the occasion designed by Italian sportswear company Errea.
“It is imperative that you get your home, away and training wear right,” Norwich marketing
head Will Hoy said in a statement.
“Errea impressed us with their ability to incorporate leading fashion design into a technically excellent product that our fans and players will be proud to wear.”
The green-and-yellow kit is available for pre-order now
and goes on sale by month’s end.
DHL Schedules Man Utd Deliveries
Global shipping giant DHL will sponsor Manchester United’s role in next month’s World Football Challenge.
The club will arrive Stateside before July 13 for a friendly with New England Revolution.
Fixtures against Chicago Fire and FC Barcelona are also slated as part of the annual showdown between top American and European sides.
Among the rights included in DHL’s deal are player and club legend appearances, tickets, hospitality, advertising opportunities and the privilege of driving the Red Devils to each of their matches in a DHL-branded bus.
A final “delivery” is scheduled for July 27 in Harrison, New Jersey when Man Utd take on Major League Soccer’s best in the MLS All-Star Game at Red Bull Arena.
DHL is already a global sponsor of Manchester United.
By INSIDER’s Matthew Grayson
Your best source of news about the global football business is World Football INSIDER
Get Free WFI news bulletins Click Here