(WFI) Orange is the eighth global sponsor of Euro 2012.
UEFA made the announcement Wednesday during a ceremony at the Palace of Culture in Warsaw, one of four Polish host cities for the competition co-hosted with Ukraine.
The arrangement makes the cellular giant the tournament’s official telecommunications partner in 11 countries as well as the official technology partner in Poland itself, a distinction shared with Telekomunikacja Polska.
It is crucial we have best-in-class services from Orange and TP in order to deliver the live match signals from Polish stadiums to UEFA’s many broadcaster partners and then on to football fans around the world,” UEFA Events CEO David Taylor said.
“In addition, the various Orange consumer services to be developed for UEFA EURO 2012 will ensure fans across the Orange territories have new ways of enjoying and sharing the passion for Europe’s flagship national team tournament.”
The sponsorship provides Orange with perimeter board exposure within the four Polish host stadiums as well the right to develop and distribute the tournament’s official mobile application.
The company will also hold ticket giveaways and other promotions leading up to the June 8 – July 1 competition.
The countries included in the deal are Armenia, Austria, France, Luxembourg, Moldova, Poland, Romania, Slovakia, Spain, Switzerland and the United Kingdom.
Ukraine gets national Euro 2012 sponsor
Epicenter K is Ukraine’s first national sponsor for Euro 2012. The partnership with the home improvement company was announced at a ceremony in Kiev, site of the tournament’s final match.
“It seems particularly appropriate that the first national sponsor – Epicenter K – sells products for building and renovating, as it’s almost a symbol of the change that has taken place in Ukraine in recent years,” Taylor said.
The sponsorship buys Epicenter K perimeter board exposure at every match played in Ukraine as well as the right to run ticket promotions among customers and sell Euro 2012-branded home improvement products.
Ukraine will announce three more national sponsors in the run-up to the 2012 tournament.
German team taps temporary stadium builder
Construction is underway on a temporary home for one of Germany’s second-tier teams.
NUSSLI Group announced that the city of Dusseldorf is commissioning the modular stadium maker to erect a 20,000-capacity venue in which Fortuna Dusseldorf can play its final three home games of the season.
Building began Monday with a completion date slated for March 15, well ahead of the Eurovision Song Contest that will kick the football club out of ESPRIT Arena come May.
NUSSLI also built the 27,500-capacity Empire Field, a temporary venue in which the Vancouver Whitecaps will make their March 19 MLS debut. The retractable dome should be ready at BC Place after the season’s first few matches.
Vauxhall completes clean sweep of British FAs
Scotland won’t be left out of Vauxhall’s sponsorship of UK football.
The Scottish FA announced a three-and-a-half year deal that will see the British carmaker support the sport at all levels in the country.
are proud to have such a respected and enduring brand as our national teams sponsor,” SFA CEO Stewart Regan said.
The agreement follows similar ones made last week with the English, Welsh and Northern Irish FAs, sparking rumours of a Home Internationals revival in 2013.
The tournament is the oldest international competition in the world and ran for a century until 1984 when it was abandoned over concerns about crowd violence.
Hot dog supplier sponsors US women’s league
America’s Women’s Professional Soccer has an untraditional sponsorship arrangement ahead of its third season.
WPS CEO Anne-Marie Eileraas has unveiled a partnership with Sahlen Packing Company, a family-owned business best known for its hot dogs and holiday hams.
The Sahlens own the league’s newest club, the Western New York Flash, and will operate the 2011 expansion franchise out of the meat company’s front office in Buffalo, NY.
“We are so proud to partner with Women’s Professional Soccer as the league’s official hot dog,” owner Joe Sahlen said.
All six WPS teams will sport the Sahlen’s logo on their uniforms for the season that kicks off in April.
By INSIDER’s Matthew Grayson
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