This is Tottenham’s last season with Puma kits. (Getty Images)

Under Armour Makes First Foray into Premier League


Tottenham Hotspur has a new kit deal, but it’s not with one of the usual suspects.
The north London side announced a five-year deal with Under Armour, marking the U.S. sporting giant’s first foray into the English Premier League.
“We are delighted that Under Armour will become our new technical partner from 2012 onwards,” Spurs chairman Daniel Levy said in a statement.
“They are an extremely ambitious brand with global aspirations, making them ideal partners for Tottenham Hotspur.”

Under Armour will replace Puma as Tottenham’s provider of training gear, playing wear and replica products beginning next year.

Some reports are placing the annual value of the sponsorship at more than $15 million. Neither Tottenham nor Under Armour disclosed the financial terms.

MLS Club Gives Away Stadium Rights for Free

Sporting Kansas City is the first professional sports franchise to name its stadium after a nonprofit.
LIVESTRONG Sporting Park will open June 9. (Sporting KC)
The MLS franchise announced that its soon-to-open venue will be dubbed LIVESTRONG Sporting Park in reference to the brand of Lance Armstrong’s eponymous cancer charity.
“LIVESTRONG is honored to bring its mission to Kansas City through LIVESTRONG Sporting Park,” the seven-time Tour de France winner said in a statement on the club’s website.
“LIVESTRONG’s partnership with Sporting Club gives us an innovative opportunity to advance the cancer fight in this region and we are eager to get started.”
The 18,500-seat soccer-specific stadium will open June 9 for Kansas City’s home debut against the Chicago Fire.
Fittingly, the $200 million stadium and its accompanying event complex will both be 100 percent tobacco free. 
A cut of all ticket sales and concessions will go to the Lance Armstrong Foundation for the duration of the agreement.

Copa America, Canon Ink Deal


Canon is coming
aboard as an official sponsor of the upcoming Copa America.
The imaging giant’s announcement comes just months before the tournament kicks off July 1 in eight stadiums throughout Argentina.
“Copa America is one of the longest-running and most prestigious tournaments in the world and we are excited to be a part of this important event and look forward to capturing all of the exhilarating moments through the imaging eye of Canon,” president of Canon Latin America Taro Maruyama said in a statement.
This is Canon’s first involvement with South America’s top soccer competition.
CONMEBOL guests Mexico and Japan will join Argentina, Brazil, Bolivia, Chile, Colombia,
Ecuador, Paraguay, Peru, Uruguay and Venezuela for the month-long tournament.

MLS Nabs New Statistics Sponsor

Major League Soccer’s latest partnership will quite literally boost its numbers.
The multi-year agreement with Opta will provide MLS better data collection and display capabilities from one of the biggest names in sports statistics.
“For many years we have heard a desire from our fans for more in-depth statistics,” MLS digital strategy director Chris Schlosser said in a statement.
“This deal will allow for deeper analysis of all MLS matches and ensure that MLS is at the cutting edge of data technologies in 2011 and beyond.”
The deal will allow MLSsoccer.com as well as other interested media to access a new data hub to be built in MLS’ digital headquarters in New York.

Big Bonus Possible for Bundesliga’s Best

The club that sits atop Germany’s first division will earn an extra $5.6 million should it finish the season that way.
Borussia Dortmund is looking to capture its first league title since 2002. (Getty Images)
AFP reports that the payout would come from Borussia Dortmund’s main sponsor, the chemicals company Evonik.
“We do well out of our supporting the team,” Evonik chairman Klaus Engel was quoted by the German newspaper Handelsblatt.
Evonik pays Dortmund more than $10 million a year, and Engel said he’d personally authorize the additional funds should the club win its first Bundeliga title in almost a decade.
Dortmund is beating Bayer Leverkusen by 12 points with nine matches left to go.



By INSIDER’s Matthew Grayson

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