Beer Trio on Tap for Copa America
Anheuser-Busch InBev will brew the official beers of the 2011 Copa America tournament.
The Copa America is association football’s oldest national team competition and one of the most widely viewed sporting events in the world. (Getty Images)
“In 2010, we leveraged our newfound scale and expanded brand portfolio as official sponsors of the 2010 FIFA World Cup South Africa and connected with fans around the world,” chief marketing officer Chris Burggraeve said.
“In 2011, we’ll focus this approach in the Americas where we’ll activate our Copa America Argentina sponsorship through global flagship brand Budweiser, as well as focus brands Brahma and Quilmes.”
The Belgian beer giant will extend local sponsorship rights to the beer trio throughout the Americas.
AB InBev will also support activities focused on bringing together football fans old and new in the build-up to July’s kickoff.
Twelve teams will square off in July at venues spread throughout Argentina. Because CONMEBOL has only 10 members, two national teams from other FIFA confederations received invites, in this case Mexico and an as-yet-unannounced replacement for earthquake-ravaged Japan.
AFC, Toshiba Spread Power of Football
Toshiba will donate TV sets to schools across Southeast Asia as part of its sponsorship of the Asian Football Confederation.
Eight teams scored 51 goals during the 2010 AFF Suzuki Cup, won by Malaysia. (Getty Images)
“This is a viable platform to encourage people to watch and participate in football,” AFC general-secretary Alex Soosay said.
“The contribution of the Power TVs to the students signifies Toshiba’s commitment to nurture a sound young generation through the power of TV and football.”
The scope of the gift from the electronics giant will correlate directly with the on-the-field performance of the AFC’s member federations.
For example, the football federations of Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam will get 102 Toshiba TVs to distribute to schools in need.
That’s based on the 51 goals scored across 18 matches during December’s AFF Suzuki Cup, the regional football championship for Southeast Asia.
“The availability of televisions in schools will give students the opportunity to learn football skills and tactics, and to be exposed to other educational programs which will contribute towards their academic achievements,” said Toshiba’s strategic planning director Yoshihiro Okura.
Sky Sports Inks Renewal with Football League
A new broadcasting agreement will see England’s second-tier Football League through its 2015 season.
The three-year renewal with Sky Sports provides for exclusive live coverage of 75 regular season matches a year as well as all play-off fixtures.
“This new deal will extend the relationship to 2015 and will take us beyond our 1000th live Football League game,” Sky Sports managing director Barney Francis said.
“Sky Sports will bring viewers more live matches – over 100 a year from across all divisions and each of The League’s competitions.”
The UK-based broadcaster
will get 15 matches from the Carling Cup, including both semi-finals and the final, as well as the Johnstone’s Paint Trophy final and at least two preceding matches.
UEFA Brokers German Rights Renewal
Sky Deutschland will broadcast all Europa League and Champions League matches throughout Germany in the coming years.
UEFA announced the pay channel’s partnership extension, a deal which all but wraps up the sale of media rights to club competitions in Germany.
“Sky Deutschland’s commitment to high quality production as well as comprehensive matchnight coverage continues to be a key element of European football coverage in Germany,” the governing body for European football said in a statement.
Free-to-air broadcaster ZDF also nabbed a Champions League match a week – including the Saturday final and the UEFA Super Cup – in the latest round of rights bidding.
Only Europa League rights for a live match window and a highlights program on a free-to-air channel remain.
Partner for CSKA Moscow
A South Korean tyre maker will sponsor one of Russian football’s top teams for its 2011 campaign.
CSKA Moscow finished second among Russian clubs last season. (Getty Images)
“We are delighted to welcome Hankook Tire as a partner,” said CSKA Moscow commercial director Andrey Zarubyan told the club’s website.
“As a globally successful corporation known for its high quality standards, with rich experience as an international sports sponsor, Hankook Tire matches our club perfectly.”
Moscow won the 2005 UEFA Cup and is bound for the latter stages of the Champions League after a runner-up finish in the Russian Premier League’s 2010 season.
Based in Seoul, Hankook is the world’s seventh largest tire producer. Neither partner disclosed any financial terms of the deal.
Travel Company Sponsors Hannover
A German travel firm will sponsor the shirts of Hannover 96 through the Bundesliga’s 2014 campaign.
“We will continue our successful involvement with the ‘Reds’ over the next three years,” TUI CEO Michael Frenzel said.
“Football stimulates emotion, enthusiasm and passion – precisely the feelings we want to evoke in our customers with our products.”
The existing six year deal was set to expire at season’s end. According to German media, the new arrangement is worth around $5 million, roughly the same as the old terms.
Players will continue to wear TUI’s smiley face logo on their jerseys, and the Hannover-based business will retain signage rights around AWD Arena.
Now third in Germany’s top football league, Hannover is on pace to make the UEFA Champions League’s qualifying rounds.
By INSIDER’s Matthew Grayson
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