African Summit Scores High-Profile Sponsors


Coca Cola, Porsche and independent multimedia platform VoxAfrica are among the newest partners of next month’s African Football Executive Summit.
Organisers revealed the sponsorship additions with just under a month to go until the May 26-27 meeting in Accra, Ghana.
“We are proud to welcome Porsche as one of our main sponsors to our event,” said Felix Donkor, business development director for the two-day gathering.

“It is great to see that a company such as Porsche appreciates our efforts to enhance our efforts in enhancing the business of football in Africa.”
The inaugural summit is expected to draw both football and business executives from across the African continent as well as the rest of the world.
Among the themes listed on the agenda are “Ensuring Effective Leadership and Governance in African Football in the 21st Century”, “After the World Cup 2010 in South Africa – Next Steps for African Soccer?” and “The Player Transfer Conundrum – An African Perspective”.

Melbourne Victory Renew Jersey Deal
A top poultry producer will retain its hold on the back of Melbourne Victory shirts for another three seasons. 

Melbourne’s shirts feature La Ionica’s name below the players’ numbers (Melbourne Victory)
“We’re delighted that La Ionica has agreed to extend its partnership with us,” said Richard Wilson, managing director of the Hyundai A-League side.
“La Ionica is a fantastic Australian-based company that promotes active and healthy living, so they’re an ideal match for us.”
The company’s logo will feature on the club’s home and away shirts through its 2013-4 campaign.
“My ambition has been to grow this business into one of Victoria’s major suppliers of chicken and chicken products and the relationship we’ve had with Melbourne Victory has certainly helped us achieve that goal,” La Ionica chairman Sam Cuteri said in a statement.
“Everyone at La Ionica has been thrilled by the exposure we’ve received having featured on the back of Melbourne Victory’s shirt for the past 2 seasons, and we look forward to continuing that relationship well into the future as the club enters a new and exciting period.”

MLS Portland Timbers Agreement with Fix Auto
A collision repair company based in Montreal is the latest sponsor of Portland’s MLS expansion franchise.

“The general
public often doesn’t take notice of body shops until they need one,” Fix Auto president Paul Gange said in a statement. 
“Partnering with the Timbers will provide us the opportunity to reach a potential customer base that we may not touch otherwise.
The multi-year deal provides the automotive chain with ad placements during a weekly radio broadcast titled “Talk Timbers” as well a sign at recently renamed Jeld-Wen Field, site of Portland’s first-ever home fixture earlier this month.

MLS Revolution Nab Shirt Sponsor, Social Responsibility
UnitedHealthcare’s recently signed shirt sponsorship of the New England Revolution is part of its larger campaign to promote healthy living as well as combat childhood obesity and diabetes. 

New England’s shirt fronts now have branding (Getty)
“There is no more significant brand placement in sports than across the chest of an athlete and we’re proud that UnitedHealthcare has chosen to partner with the Revolution in this way,” the club’s operator Jonathan A. Kraft said in a statement.

“Raising awareness – especially among children – of the importance of living a healthy life starting at a young age is imperative, and we’re pleased to be part of UnitedHealthcare’s efforts.”
As part of the partnership, Revolution players will run inner-city soccer clinics to help show schoolchildren the importance of regular exercise.

Bolton, 188Bet Sign Two-Season Renewal
An Isle of Man betting firm has renewed its shirt sponsorship of English Premier League side Bolton Wanderers through 2013.

“Over the past two years 188Bet have been hugely supportive,” the club’s CEO Allan Duckworth said in a statement.
“We look forward to developing a range of exciting new initiatives together over the next two years as we look forward towards an 11th consecutive season in the Barclays Premier League.”
Bolton finished 14th out of 20 teams in the top-tier of English football last season; they currently sit eighth in their 2010-11 campaign.


By INSIDER’s Matthew Grayson

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