FIFA has so far sold over $3.5 billion in media rights for the 2015-2022 period (Getty)

(WFI) FIFA has sold TV rights contracts worth $1.85 billion for the 2018 and 2022 World Cups in the last week after inking deals with broadcasters in Australia, Canada, Caribbean and USA.

World football’s governing body today announced that as well as selling the US media rights, announced last week, it has extended its deal with SBS in Australia and IMC in the Caribbean and struck an agreement with Bell Media in Canada for its 2015-2022 TV rights programme.

The deals include rights for the 2015 Canada Women’s World Cup, Russia 2018, 2019 Women’s World Cup and Qatar 2022.

“FIFA is delighted with the progress of our media rights sales to date which, coming amid austere economic times, more than confirm the strength and appeal of our competitions,” FIFA secretary general Jérôme Valcke said in a statement.

FIFA has also appointed international sports marketing company Infront Sports & Media as exclusive sales representative for the distribution of Asian broadcast rights for its 2015-2022 programme.

Infront will handle the marketing of all television, radio, broadband internet and mobile broadcasting rights to the FIFA events in 26 Asian territories covered in the agreement.

The countries include China, Hong Kong, India, Indonesia, Singapore and Thailand. The territories of Japan, the whole of Korea and Malaysia/Brunei are not included.

FIFA’s director TV Niclas Ericson said: “Infront offered the best package for this important and very complex project both in financial as well as marketing aspects.

“We believe that the team will deliver the best possible results for FIFA and help us achieve our distribution and financial objectives in Asia.”

Last week, FIFA announced that Fox had outbid rivals ESPN and NBC for the rights to screen the 2018 and 2022 World Cups in the USA.

Fox paid around $500 million for the English rights with Telemundo forking out another $600 million for Spanish.

This represented an increase of almost 150% in the total rights value, as FIFA’s current contract sees ESPN and Univision pay a combined $425 million for the 2010 and 2014 finals.

Earlier this year, FIFA announced it had sold TV rights packages in the Middle East, parts of Asia and Latin America worth around $1.7 billion.

FIFA generated an estimated $2.4 billion from sales of media rights for the South Africa World Cup.

By INSIDER editor Mark Bisson

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