(WFI) European clubs have struck a deal with UEFA to increase the share of revenues from the Champions League and Europa League.
Under the new agreement between the European Club Association and Michel Platini’s governing body through May 2022, a record funding pot of €2.24bn ($2.4bn) per season – combining 32% higher UEFA club competition revenues with UEFA finals ticketing and hospitality income – will be divided with a new focus on solidarity.
The ECA and UEFA call it “a revolutionary distribution mechanism” for the Champions League and Europa League for the 2015-18 cycle, “aimed at sharing the competitions’ revenue growth more evenly among European clubs”.
“A greater proportion of funds than ever before will go to UEFA Europa League participants, to participants in the qualifying rounds and to clubs in medium/smaller championships,” they said in a joint statement issued after the ECA General Assembly in Stockholm.
“The concept means more funding for all, because the new percentage-based system ensures that every stakeholder will benefit proportionally from the competitions’ continued growth.”
For the Champions League, €1.267bn ($1.29 billion) will be distributed to the 32 clubs who qualify for the group stage, with each receiving a minimum €12m. Performance bonuses are €1.5m for a win and €500k for a draw in the group stage.
Clubs playing in the round of 16 will receive €5.5m each, the quarter-finalists €6m each and the semi-finalists €7m. The Champions League winners will receive €15m and the runners-up €10.5m, inclusive of their ticketing revenue share.
The winner could receive a maximum €54.5m, excluding the play-offs and the market pool share which is distributed according to the proportional value of each TV market.
For the Europa League, the 48 group-stage clubs will share €381m in the 2015-18 cycle, compared to €233m in the 2012-15 cycle, which amounts to a 65% increase.
Euro 2020 Revenue Rise
For the first time, the clubs’ financial benefits from a European Championship will be calculated as a percentage of the total gross revenue.
Clubs will receive 8% of income from broadcast, commercial and ticketing/hospitality, with the minimum set at €200m – a €50m increase on the clubs’ share of Euro 2016 revenues.
Club Officials at UEFA Top Table
The 214-member ECA said the agreement with UEFA announced today “sets a new benchmark for the relationship between clubs and national associations, providing clubs a greater role in top-level governance and an increased share of funding”.
The UEFA Congress last week ratified the principle to allow stakeholder representation on the executive committee of European football’s governing body.
Two ECA club representatives will participate at UEFA ExCo’s next meeting as “co-opted” members. The presence of club representatives as full members with voting rights in the UEFA Executive Committee will be implemented at the next UEFA Congress, pending the necessary statutory changes.
ECA chairman Karl-Heinz Rummenigge said the agreement with UEFA marked the start of a new era.
“In the future ECA will not only be directly involved in the shaping of European football through its participation in the UEFA Executive Committee, but also benefit from higher funding,” he said.
“The ECA is still a very young organisation and these achievements are an extraordinary success, which will strengthen the solidarity among the clubs and our sense of responsibility for football.”
Platini said: “I have always believed that UEFA should work together with national associations and clubs in order to find the best ideas and solutions for European Football. I look forward to seeing our relationship continue to blossom in the future as we make sure that our collective interests are promoted and protected.”
By INSIDER editor Mark Bisson
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