(WFI) A new sponsorship agreement will pair shipping company DHL and the Chinese Super League through 2017.
The move was made official at a signing ceremony in Singapore on Monday, where DHL CEO Ken Allen and CSL general manager Liu Weidong exchanged gifts.
“This latest partnership celebrates the shared values we have with CSL and the sport of football, including speed, passion, and teamwork – the same ones we strive to deliver for our customers,” said Allen, whose company also sponsors Formula One, the Rugby World Cup, and Manchester United.
As part of the agreement, DHL branding will appear on league pitches and in-stadium signage.
“The partnership with a globally respected company like DHL will definitely help CSL to sustain its healthy growth momentum,” said Chinese Football Association vice president Yu Hongchen in a release.
DHL became the first international express company to operate in China in 1980, according to DHL Asia Pacific CEO Jerry Hsu.
By INSIDER’s Nick Devlin