* Sixth global partner signs for UEFA European Football Championship

UEFA and Carlsberg today announced an extension of their long-term sponsorship agreement for UEFA’s national team competitions – a partnership which began in 1988 at the UEFA European Football Championship in the former West Germany.

With the renewal of this partnership, Carlsberg remains an Official Sponsor of the UEFA European Football Championship and acquires rights in connection with the European Qualifiers from 2014 to 2017.

This will be Carlsberg’s eighth consecutive sponsorship of UEFA’s national team competitions and underlines its commitment to supporting football, both in the run-up to the tournament and during the tournament itself.

Carlsberg becomes the sixth global partner for the UEFA European Football Championship, following on from the previous announcement of the Coca-Cola, adidas, McDonald’s, Hyundai/Kia and Continental agreements.

Commenting on the partnership agreement, Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said: “We are delighted that Carlsberg extended an association with UEFA EURO that began back in 1988. Carlsberg have been a loyal and committed partner throughout this period, and it is fantastic that our partnership continues.

“Carlsberg is one of the leading brands in football, and the first partner to endorse UEFA’s new marketing platform, which includes the UEFA European Football Championship and the European Qualifiers.”

Following today’s announcement, Tom Moradpour, Vice-President of the Carlsberg Brand, commented: “The sponsorship of the UEFA’s national team competitions provides us with a fantastic platform to raise further the international profile of the Carlsberg brand and its values, while giving us another opportunity to create unique experiences for fans of both football and Carlsberg.”

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