Leading Japanese electronic goods manufacturer Toshiba in partnership with the Asian Football Confederation (AFC) today launched “Enjoy Football with Power TV,” a corporate social responsibility (CSR) campaign especially created to benefit the region’s young football fans.

As an Official Sponsor of both the AFC and the Asean Football Federation (AFF), the programme is part of Toshiba’s efforts to promote Asian football by providing students throughout the region the opportunity to watch their football stars in action and to learn from them.

“Enjoy Football with Power TV” kicks-off with Toshiba’s pledge to donate new Toshiba Power TVs to schools across Southeast Asia based on the number of goals scored at the recent AFF Suzuki Cup, the top-rated regional football championship in Asean which was held from the 1st to 29th December last year. 102 sets of Power TV AFC – double the number of goals scored in 18 matches – are being presented to schools in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through their respective national associations.

Mr. Yoshihiro Okura, Director/General Manager of Strategic Planning Division – Asia, Toshiba Corporation said, “We believe that school students can benefit from the “Enjoy Football with Power TV” campaign.

“The availability of televisions in schools will give students the opportunity to learn football skills and tactics, and to be exposed to other educational programmes which will contribute towards their academic achievements.

“This campaign is also in line with our corporate philosophy that is firmly entrenched in the concept of “Committed to People, Committed to the Future”. We believe in contributing to the countries and regions in which we operate by supporting programmes that promote social welfare and community development.”

Added Okura, “We are very pleased to work with the AFC, and support the goals and achievements of their projects which are instrumental in supporting the interests of youth across Asia.”

The AFC plans to further strengthen its partnership with Toshiba through its own CSR programme Dream Asia, which also focuses on social and community outreach.

Mr. Alex Soosay, General-Secretary, AFC said, “We are honoured to work with Toshiba on this programme as it is in tandem with our own outreach initiative, the AFC Dream Asia project. This is a viable platform to encourage people to watch and participate in football.

“The contribution of the Power TVs to the students signifies Toshiba’s commitment to nurture a sound young generation through the power of TV and football.”

Toshiba’s Power TV series features an “Auto Signal Booster” that improves signal sensitivity and enables viewing in areas with weak signal strengths. It also enhances the viewing experience with 20w high powered audio speakers which are more powerful than most LCD TVs.

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