(WFI) Manchester United and Aon have inked a fresh sponsorship agreement giving the world’s leading provider of risk and human resource solutions naming rights to the club’s training facility at Carrington.
In the first such deal for a Premier League club, the training centre will be renamed the Aon Training Complex from July 1.
United players and coaching staff will also wear Aon-branded training kits at all friendly and competitive domestic fixtures, as well as during training sessions.
Under the eight-year deal, worth an estimated $230 million, Aon will be the presenting partner of all Manchester United pre-season tours through 2021.
In a statement, United’s commercial director Richard Arnold said he was “very excited about the possibilities for sustainable advantage this provides the club as we build our global presence”.
“The Aon Training Complex is all about winning and preparing individuals, identifying talent and performing at the highest level to achieve success. Aon serves clients with unwavering focus on high performance, training and execution, an approach that mirrors the way we prepare here at Manchester United,” he added.
Aon’s previous four-year deal with the 19 times Premier League champions included having its name emblazoned on the jerseys of first-team players. But that deal ends next year when Chevrolet takes over the kit sponsorship in a seven-year partnership.
Describing the deal as Aon’s “next step in the evolution of our partnership with Manchester United”, the company’s global chief marketing and communications officer, Phil Clement, said the shirt sponsorship had brought Aon an “explosion in brand awareness”.
“This phase of our partnership is a more holistic approach where we can use our expertise and create a global dialogue and knowledge share around the fields of talent, healthcare, risk, retirement, and data and analytics to help deliver great performance and great results,” he said.
He added: “It is a privilege for Aon to be associated with the world-famous Manchester United training facility. As a symbol of innovation and excellence in the world of sport, it is revered around the world. We have the utmost admiration and respect for the 800 team members at Manchester United and the work they do and look forward to working with them to help build sustainable performance around the world, like we do for all our clients.”
The club’s overseas tour this summer, presented by Aon, will focus on engaging with the club’s 325 million followers in Asia Pacific. United will play matches in Bangkok, Sydney, Yokohama, Osaka and Hong Kong.
By INSIDER’s Mark Bisson
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