Dead Sea, May 13, 2014– The Asian Football Development Project (AFDP) and PepsiCo announced today the extension of ‘Kick for Hope’; a development program dedicated to social responsibility using football in Asia, for the second consecutive year.

Chairman of AFDP HRH Prince Ali Bin Al Hussein and Senior Marketing Director for the Middle East and Africa Mr. Hossam Dabbous signed the agreement on the sidelines of the Soccerex Asian Forum at the King Hussein Bin Talal Convention Center at the Dead Sea, Jordan.

“We’ve had a great partnership with PepsiCo in the first year and we truly value their support, we hope this collaboration will continue in the future in order to further serve the sport and its base, from youth to women to social responsibility and the positive development of the game,” Prince Ali said.

“PepsiCo is pleased to extend its partnership for a second consecutive year with AFDP. We are proud to contribute in creating hope for all those benefiting from this partnership and we will continue to promote the vision we share with HRH Prince Ali Bin Al Hussein and encourage practices that use grassroots football as a tool for social development,” Mr. Dabbous commented.

Under ‘Kick for Hope’, a number of footballing activities for boys and girls of different age groups have been implemented and supported during 2013; such as Magic Bus in India which works to give children in marginalized areas the opportunity to play their favorite sport, Girls Grassroots Centers in Jordan for girls’ empowerment and football development, the Faisal Cup in Malaysia for the provision of safe play areas, and high quality grassroots training for youth in Tajikistan.

In addition, the collaboration has led and continues to lead initiatives in Northern Jordan for Refugees and host-communities who have been impacted by the refugee crisis in neighboring countries, including the Mine Risk Education project with Spirit of Soccer and a monthly football tournament supervised by football experts from UEFA.

The renewed agreement seeks to reach a larger number of children and youth in Asia with a focus on the Middle East.

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