At the issue of the call for tenders managed by SPORTFIVE – exclusive partner of the Confederation of African Football (CAF) for its media and marketing rights – CAF is proudly welcoming today Orange at the heart of African football.
 
Orange will associate its name during the next 8 years to the major CAF competitions. Consequently, the main CAF event will be now called Orange Africa Cup of Nations:
 
The concerned CAF competitions:
 
– Africa Cup of Nations (CAN) – every two years
– African Nations Championship (CHAN) – every two years
– African Youth Championship (U-20) – every two years
– CAF Champions League – annually
– Confederation Cup – annually
– CAF Super Cup – annually
 
In addition, Orange becomes new media broadcaster of these competitions through mobile offers across 55 countries in Africa. Orange is already established as a telecommunications operator in many African countries, and sponsors also the National Football Teams of Côte d’Ivoire, Cameroon, Senegal, Guinea and Botswana.
 
Following the acquisition of TV and mobile rights of African football in France for the coming 4 years, this key agreement with the CAF will enable Orange to accelerate its contents strategy expansion as well as improve its brand awareness on African continent and main European markets. Thus, Orange confirms its leading position in African football development.
 
While Orange is pleased about this partnership – which starts as of today with Champions League and Confederation Cup followed by Africa Cup of Nations in Angola on January 2010 – Issa Hayatou, President of the CAF, has declared: “Thanks to its technical expertise and renown on international stage, Orange represents the ideal long time partner for the development and the image of African football.”.
 
www.cafonline.com
 

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