First Ever Exclusive Live Bundesliga Matches on Eurosport in Germany
June 10, 2016
· DFL Deutsche Fußball Liga awards Eurosport exclusive rights to show regular Friday night primetime, selected Sunday afternoon and top Monday night Bundesliga matches on Eurosport paid platforms in Germany
· Four year agreement will see 40 live Bundesliga matches per season presented exclusively on Eurosport from 2017/18
· Matches also available exclusively live to fans on Eurosport Player, the leading live and on-demand digital service
Eurosport, the number one sports destination in Europe, will show Bundesliga matches exclusively to fans in Germany for the first time following a new agreement with the DFL Deutsche Fußball Liga. The four year deal will see Eurosport show the regular Friday night primetime, selected Sunday afternoon and top Monday night Bundesliga matches exclusively on Eurosport paid platforms in Germany from 2017/18.
Eurosport will present 40 live Bundesliga matches per season, as well as the German Supercup* and the four relegation matches (Bundesliga/Bundesliga 2 and Bundesliga 2/3rd League).**
Matches shown on Eurosport also will be available exclusively live to fans on Eurosport Player, the leading live and on-demand digital service.
Peter Hutton, Eurosport CEO, said: “When you consider our goal is to secure more must-have and highly relevant sport content, Bundesliga rights within Germany and the Olympic Games across the continent are at the very top of the pyramid. We look forward to continuing our strong partnership with the DFL and showcasing football to the highest standards for fans in Germany.”
Susanne Aigner-Drews, SVP & General Manager Germany, Austria and Switzerland at Discovery Networks Deutschland, said: “We are honoured to be awarded the right to show exclusive Bundesliga matches live to fans in Germany for the very first time. It is a landmark agreement to further the transformation of Eurosport in Germany, which also includes MotoGP, the FA cup and Grand Slam tennis, we are providing more of the very best premium content to fuel the passion of German sport fans. ”
Eurosport shows a range of popular football programming in Germany, including the weekly show Kicker.tv – Der Talk show, which is broadcast every Monday on Eurosport 1. Eurosport also enjoys a strong association with the Bundesliga and a long heritage of presenting the best football matches live in Eurosport markets around the world.
*Eurosport will show on a non-exclusive basis
**Eurosport will show on a non-exclusive basis
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