Sponsorship - Busy Week for Man Utd
January 18, 2013
(WFI) Manchester United enjoys a busy week on the sponsorship front, signing three deals with a Chinese soft drink, a Japanese paint manufacturer and a Chinese banking group.
Man Utd signed three separate three-year sponsorships this week. (Getty)
China Construction Bank will enjoy the exclusive rights to offer an official Reds branded credit card to more than 100 million of its customers courtesy of the three-year deal.
“We know from our visits there, including to Shanghai last summer, that our Chinese followers have always been among the most supportive,” Man Utd Commercial Director Richard Arnold said in a statement.
“Through our relationship with CCB we hope not only to give fans an excellent product, but also bring them closer to the club they so passionately support.”
As one of the country’s “big four”’ banks, CCB has more than 320,000 employees and almost 14,000 domestic branches in mainland China alone.
Another new inroad into China for the Reds is with drink maker Wahaha, which also signed a three-year sponsorship this week.
With branded products including milk drinks, soft drinks, energy drinks, bottled water, bottled tea, fruit juice, porridges and yoghurt beverages, Wahaha is the largest beverage producer in China and becomes the country’s first official soft drink of Man Utd.
“Wahaha is one of the most iconic brands in China and one that has come to symbolise the dynamism and strength of the modern Chinese economy,” Arnold said.
“What better way to endorse this modern-day success story than to partner with the number one club in the world’s biggest sport?” he asked.
Also this week, the Reds announced a three-year deal with Japanese brand Kansai, which becomes the club’s first official paint partner.
“Manchester United’s global network of fans and sponsors will help to raise the profile of the Kansai brand, as well as enable us to engage with our global community of fans through new and interesting ways,” Arnold said.
Yuzo Kawamori, President of Kansai Paint, added: “I am confident that this partnership will enable Kansai to develop not only its presence in new markets but will also augment its position in existing markets.”
Kansai ranks as the number one paint brand in Japan and Africa.
By INSIDER's Matthew Grayson
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