Newsdesk - PlayStation Renews Champions League Sponsorship; Mexico, Honduras Qualify for Olympics
April 2, 2012
Alan Pulido of Mexico celebrates a goal against Canada at Livestrong Sporting Park in Kansas City on Saturday (Getty)
(WFI) Sony's PlayStation brand has extended its UEFA Champions League sponsorship through 2015.
PlayStation joins Heineken, UniCredit, Ford and MasterCard as the fifth official partner for the 2012-2015 seasons. adidas is the official supplier.
David Taylor, CEO of UEFA Events SA, said: “We are pleased to continue our long-standing partnership with PlayStation, an iconic brand that has been an enduring sponsor of UEFA’s top club competition since 1997.
"Sponsorship of the UEFA Champions League continues to offer a unique stage to develop brands and provides our partners with excellent opportunities to reach their target audience.”
SCEE’s Head of Communications, Nick Caplin, said: "We are very proud to continue our partnership with UEFA.
"The UEFA Champions League has been a huge basis for PlayStation®3 and as well as continuing to support this platform, we now look forward to bringing our latest platform, PlayStation®Vita, to such significant sporting tournaments.”
“Top-level football provides an enormous opportunity to reach the PlayStation audience both in Europe and worldwide. This agreement solidifies the partnership between Europe’s biggest sporting and entertainment brands.”
Mexico and Honduras Book Olympic Tickets
Mexico and Honduras have punched their tickets for the London Olympics men's football tournament after making the final of CONCACAF qualifying.
Mexico beat Canada 3-1 and Honduras edged El Salvado 3-2 after extra-time in the other semi-final.
It means Mexico will be competing at their 10th Olympics; the last time was Athens 2004. Honduras have qualified for only their third Games.
"I feel very happy. We've got the ticket to the Olympics," Mexico coach Luis Fernando Tena was quoted on CONCACAF's website. "It is a very good generation of players we have here.
"When you're the coach of the national team, you get a lot of criticism, so you have to be ready for criticism. We were able to win the Pan American [Games] gold medal. A lot of good things have happened to us. I am very, very happy for the players. I think we deserved it."
Honduran coach Luis Fernando Suarez told the confederation's website: "We are very satisfied and happy that we won, but I also want to continue, for our team to take the next game seriously even though we're in and qualified."
The U-23 CONCACAF men's Olympic qualifying final is held tonight at 8pm EST.
Last week, New Zealand beat Fiji to qualify as Oceania's representative at the men's Olympics football tournament, which kicks off on July 25.
Only one place is still to be decided at the 16-nation event.
Oman take on Senegal in Coventry, England on April 23, an intercontinental play-off to book the last berth at the Games.
The 15 nations to have sealed their places at London 2012 are: Mexico, Honduras, Gabon, Morocco, Egypt, Spain, Switzerland, Belarus, Brazil, Uruguay, New Zealand, South Korea, Japan and United Arab Emirates, with Great Britain qualifying by right as hosts.
By INSIDER editor Mark Bisson
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