Sponsorship - LA Galaxy Set MLS Record; Barca Unveil Facebook App
March 23, 2012
Herbalife, LA Galaxy Strike Deal
Reigning champions LA Galaxy score the largest and longest sponsorship deal in Major League Soccer history.
Nutrition giant Herbalife will grace the shirt fronts of David Beckham, Landon Donovan and future Galaxy stars through the 2022 season.
Of the $44 million due over the next decade, $2.5 million will go toward charitable efforts between the Los Angeles Galaxy Foundation and the Herbalife Family Foundation to benefit vulnerable and underserved children.
“Herbalife bet on the Galaxy six years ago and now MLS has exploded in popularity and growth,” said Tim Leiweke, CEO of Galaxy ownership group AEG.
“To have this kind stability and strength in a partnership that will take us into the next decade is refreshing for the sports industry.”
Herbalife chairman and CEO Michael O. Johnson added: “We made our first commitment to the LA Galaxy and MLS more than five years ago and we are delighted to carry on by committing to a long-term relationship.”
Barca Launches Facebook “Alert”
A new Facebook application enables Barcelona to better interface with its 28 million fans worldwide.
Barcelona are the reigning Spanish and European champions. (Getty Images)
According to app developer MicroStrategy, the aptly titled “FCB Alert” gives users access to games, polls, video and other interactive content as well as the ability to share with other supporters.
"Alert is the perfect way to reach the club's tremendous Facebook following, both locally and worldwide," said Didac Lee, Barca's director of new technology.
"Using the Alert platform is a big step forward on multiple fronts and connecting to our fan base at a deeper level is what we're here for."
that Barca has the most Facebook fans of any sports team in the world – more than the Los Angeles Lakers and New York Yankees combined.
FIFA Now Showing on YouTube
Match action from the South Africa 2010 World Cup and 2011 Women’s World Cup in Germany are showing on YouTube for the first time ever.
The new channel from FIFA also feature player profiles, documentaries and the 2014 Brazil monthly magazine show.
“FIFA is keen to engage with football fans beyond our competitions by sharing our rich visual content with them, and for this there is no better platform in terms of reach and penetration than YouTube,” said FIFA president Sepp Blatter.
“We want to provide YouTube users with the greatest moments of FIFA World Cup history but also invite them to share theirs with us.”
Arvato Aboard for Soccerex
Global outsource experts arvato Entertainment Europe will sponsor the SoccerMatch private networking event at next week’s Soccerex.
“This event is an opportunity to introduce the benefits of arvato’s outsource solutions to the key players in the European Football industry,” Simon Staines, Executive Director at arvato Entertainment Europe, said in a statement.
“We look forward to greeting the industries ambassadors and influencers in Manchester.”
By INSIDER's Matthew Grayson
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