Oceania Football Confederation Sign Ground-breaking Media Partnership
February 20, 2012
Oceania Football Confederation have signed a ground-breaking new partnership with media agency MP & Silva aimed at increasing international exposure for OFC events.
MP & Silva, a leading international sports media rights company with 14 offices worldwide, has been appointed as the Confederation’s exclusive media and marketing agency to distribute Oceania’s football content worldwide through a vast network of broadcasters.
The rights package comprises all OFC competitions such as the FIFA World Cup Qualifiers 2014, 2018, 2022, all OFC home-matches (national and club teams), the OFC Nations Cup (whose winner qualifies for the FIFA Confederations Cup) and OFC Olympic matches (men and women).
MP & Silva has the expertise and network to help drive OFC’s broadcasting strategy forward and distribute OFC content to a global audience. The partnership was made official during a signing ceremony in Auckland recently, as OFC President David Chung and Senior Vice President Martin Alufurai put pen to paper with MP & Silva representative Ahmed Schaefer, VP Acquisitions and Strategic Partnerships.
General Secretary Tai Nicholas said that the partnership will help to open up new markets for OFC.
“We face a number of challenges in the Pacific, especially when covering events across vast distances and in countries where infrastructure can sometimes be limited. But this new partnership gives us access to a whole range of resources while delivering OFC’s unique football content to the rest of the world,” said Nicholas.
Established in 2004, MP & Silva has a strong presence in Asia, with 5 offices distributing acquired rights for a raft of football leagues including Italian Serie A, French Ligue 1, English Premier League and Brazilian League Serie A. In Oceania, MP & Silva has already developed relationships with Sky NZ, Network 10, Setanta and SBS but is looking forward to extending their reach into the region.
The agency will act in an advisory role to further develop OFC’s marketing and television strategy, while working on behalf of the Confederation to sell OFC properties both regionally and internationally.
“Our objective is to contribute to the success of all Oceania football competitions and improve its reach to other regions of the world," said Andrea Radrizzani, Group CEO of MP & Silva.
"I am thrilled to start this journey with this highly innovative and dynamic FIFA Confederation and we are determined to develop a long and lasting relationship."
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