Story Archive: Sponsorship & Marketing
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Newsdesk - American Airlines Sponsors US World Cup Bid; Umbro England Partnership
1/9/2010 American Airlines is the latest sponsor of the US World Cup bid, the second partnership announced by the bid this week... Umbro has extended its long-running sponsorship of the England football team until 2018... CONCACAF seeks Brazil 2014 qualifying changes.
MLS-Adidas Deal Boosts USA World Cup Bid as FIFA Inspection Looms
30/8/2010 Major League Soccer chief Don Garber announces a new eight-year sponsorship deal with Adidas worth an estimated $200 million. The USA World Cup bid will use the agreement to underline their commitment to youth development to a FIFA inspection team visiting next week.
Newsdesk - Rising Agents' Fees in English Football; Arsenal Initiative to Avert Takeover
18/8/2010 Football League chairman Greg Clarke issues warning to clubs after new figures reveal soaring agents' fees... Arsenal Supporters' Trust believes new fanshare initiative will help prevent takeover bid... Man Utd sign Hong Kong's PCCW.
11/8/2010 Adidas and Mexican Football Federation Announce Extension of Partnership Until 2018
Brazil Star Kaka is Face of Advertising for FIFA 11 Video Game
6/8/2010 Real Madrid midfielder Kaka will grace the cover of FIFA 11, the world's most popular sports video game, and star in international advertising campaign... Publisher Electronic Arts says success of FIFA 10 and South Africa World Cup has boosted revenues.
US Gaming Giant Sponsors Premier League; Carling Partners with Scottish FA
22/7/2010 English Premier League aims to connect with football fans in new and inventive ways through deal with EA Sports... UK's best selling lager inks four-year sponsorship deal with Scottish FA.
INSIDER World Cup Diary: Nigeria Face FIFA's Wrath After President Forces Withdrawal
1/7/10 Nigeria face tough sanctions from FIFA after the country's president, Goodluck Jonathan, withdraws the country's national team from international competition... French government denies meddling in football as politicians hear about last week's player revolt... More quarter final tickets... 4,000 children involved in sponsor's match day roles.
Exclusive - FIFA Sponsors Reaping Benefits of South Africa World Cup
28/6/2010 While there is still plenty of World Cup football still to play, off the field FIFA's main partners and sponsors, including Sony, McDonald's and Visa, are seeking to maximize the exposure the month-long tournament brings them. INSIDER's James Corbett reports.
22/6/2010 Adidas: New record sales in football / number of jerseys sold has more than doubled
26/5/2010 Infront and AC Milan Introduce New Marketing Concept Starting in 2010/11 Season
Umbro Confirms England 2018 Sponsorship; FIFA Dismisses Triesman Bribery Allegations
20/5/2010 Sportswear manufacturer Umbro inks a sponsorship deal with the England 2018 bid, as World Football Insider predicted earlier today... FIFA secretary general Jerome Valcke rubbishes bribery allegations made by former bid chairman David Triesman about a match-fixing plot at the World Cup.
England 2018 Receive Commercial Boost as Capello Reiterates Support
20/5/2010 British companies to bolster England's World Cup bid, with $2.9 million worth of commercial sponsorship to be unveiled in coming days... Umbro is expected to be unveiled as fifth partner later Thursday... English football establishment and fans unite behind bid in the wake of Triesman resignation.
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